8 Biggest Takeaways from NASCAR’s State of the Sport Address

DAYTONA BEACH, FLORIDA - FEBRUARY 17: NASCAR President Steve Phelps attends the NASCAR unveiling of the Next Gen Chevrolet Camaro ZL1 and livery it plans to race as the Garage 56 entry in the 2023 24 Hours of Le Mans at Daytona International Speedway on February 17, 2023 in Daytona Beach, Florida. (Photo by Sean Gardner/Getty Images)

Steve O’Donnell and Steve Phelps gave NASCAR’s annual State of the Sport Address on Friday, and it left us with a lot to talk about. Here are some of the major topics that were hit on, and what things NASCAR is looking for in terms of both this year and the future.

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Next TV Deal

Steve Phelps spent a significant amount of time talking about both the current TV ratings and the future TV deal. While admitting that the TV ratings this year had been a “Mixed bag”, there was significant optimism for the next TV deal. Phelps said that the next TV deal would include a combination of broadcast, cable, and streaming “To some degree”, and he also said regarding timing, “Are we getting towards the end of that process? We are.”

NASCAR’s potential move to streaming has been a topic of conversation throughout the year. While specifics were not given, today shows that streaming will have some presence in the next NASCAR TV deal. As far as the timeline, Fox Corporation CEO, Lechlan Murdoch, told Awful Announcing that a NASCAR on Fox TV deal renewal could be close to happening, so, it seems that both sides are agreeing that the process is nearing its’ end.

At-Track Attendance

At-track attendance saw an uptick in the 2022 season, and Phelps provided an optimistic outlook on that as well. He said that there were 50% more sellouts in 2023 than in 2022, and he said that the crowds and the energy at the track are better than in the past. Now, NASCAR does not release attendance figures, so, it’s impossible to know exact attendance figures for every race.

However, for how well attendance was at races like the Chicago Street Race and North Wilkesboro, some races did not show great attendance. One example was the fall race in Las Vegas, which clearly showed that the grandstands were not even close to sold out. However, Phelps did not discuss any races struggling in attendance.

Short Track Racing Product

Steve O’Donnell was the one who talked the most about the racing product on short tracks and road courses. When asked about doing what many fans have been calling for, adding more horsepower, O’Donnell said, “Everything is up for consideration.” However, he did mention that for now, they are looking at shifting and changes to the underbody of the car.

Shifting is something that many have claimed is a reason for the less-than-stellar product on short tracks. The removal of the underbody was something that was tested at Richmond back in the summer. There will be a short track test at Phoenix in December, so, that will be the first time we will see specifically what NASCAR will test.

International Reach

O’Donnell did not close the door on NASCAR expanding to race internationally in 2024. He did confirm that conversations with Montreal did happen, and he also said that Iowa was not a “replacement” for Montreal. However, he said that there could be a “Number of opportunities” for racing outside of the U.S. at some point.

As for why Montreal fell apart, O’Donnell said, “We want to build NASCAR within that particular country or marketplace. As we continued to talk in Montreal, we probably realized a little quick to be able to make that happen.” It does not seem the door is not closed on going international by any means. It will be interesting to see if NASCAR works to market itself in different international markets in 2024 as a precursor to a potential race in 2025.

Auto Club Speedway

Steve Phelps was asked specifically about the plans involving Auto Club Speedway with the track currently being demolished. The original plan was for the track to be reconfigured into a short track, and Phelps said that NASCAR is, “Still planning on building a short track in Fontana”. However, he did not give a specific timeline.

Phelps said regarding why there was no timeline, “This isn’t the best time to be building based on inflation, cost of capital, et cetera.” Well, if it truly comes down to the economy, then it is all but impossible to guess when this will actually happen. However, NASCAR still wants to build a short track in Fontana, so, it is still a waiting game.

The Playoffs

To start the address, Phelps took an interesting approach and defended the NASCAR Playoff system. He said, “I’ve heard some things, there were people like, Hey, listen, this is gimmicky. It’s Not. It’s an incredible, incredible playoff system that rewards the best drivers in our sport.” That is not something that every NASCAR fan would agree with.

However, if this comment tells fans anything, it’s that the Playoffs are here to stay. The executives like the Playoff system, and as long as they like it, it will likely stay.

Driver Marketing

A great deal of the press conference was spent on how drivers are marketed and how they use their brands. Phelps said regarding the drivers, “Our drivers are cool, they’re interesting.” He highlighted how NASCAR is going to be creating a brand new production facility called NASCAR Studios, which, aside from broadcasts, will be used to create content for drivers.

At the very least, this is an avenue. NASCAR is giving the drivers themselves an avenue to help market the drivers and their personalities in a unique way. Now, how much can NASCAR realistically do by themselves? That is an understandable question.

Charter Deal with Race Teams

Phelps gave both an update and a timeline for how the current charter agreement discussions are going with the race teams. In regards to specific discussions, Phelps said, “If you would ask the race teams do we think we’re making progress with NASCAR on where things stand in the extension of our charters, I think our race teams would say yes.” He also said that the TV deal comes first before getting the charter deal done.

This is exactly what Adam Stern reported earlier regarding the charter agreement. It seems based on all of the news coming out today, that something will get done, but it is still going to take some time.

Ultimately, time will tell whether or not everything discussed today comes to fruition in the way NASCAR and the fans want it to. All of these are stories that NASCAR fans will follow throughout the offseason.

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Cleetus McFarland Explains The One Catch to His NASCAR O’Reilly Series Schedule

What’s Happening?

Garrett Mitchell, better known by his online persona Cleetus McFarland, says his 2026 NASCAR O’Reilly Auto Parts Series schedule isn’t set in stone, something the YouTube star explained to Dale Earnhardt Jr on the latest episode of The Dale Jr Download.

One of the biggest surprises in recent NASCAR news is that YouTube star Cleetus McFarland, whose real name is Garrett Mitchell, will make his NASCAR O’Reilly Auto Parts Series debut next month at Rockingham Speedway.

Mitchell, who has just won a NASCAR National Series start to his name, will make this start with Richard Childress Racing in their No. 33 car as part of a part-time development contract that will see him make starts in 2026 and 2027.

Per Mitchell, his contract will cover three races per season, though he hinted it could be more in a Facebook post. Nonetheless, fans are eagerly awaiting an official schedule of what other tracks Mitchell and RCR will tackle in 2026.

Unfortunately, fans will have to wait a little longer for this schedule, as the 30-year-old Floridian explained during a recent interview with Dale Earnhardt Jr, his 2026 schedule is still up in the air a month ahead of his first race.

During an interview on the latest episode of the Dale Jr Download, Mitchell told Earnhardt that while he plans to race the superspeedways after Rockingham, with his sights set on Talladega’s April 25 or October 24 race weekend, the decision lies in the hands of NASCAR.

“NASCAR said I cannot run Talladega unless I go to Rockingham first and do well,” Mitchell said.

Mitchell then clarified that while he will have a rookie test for Rockingham, the race at Rockingham will determine his eligibility to race at Talladega.

Stirring the Pot

Mitchell, who has two ARCA starts at Daytona and one at Talladega, has already taken a rookie test this season at Rockingham for the NASCAR Craftsman Truck Series.

Despite a minor crash during this test, Mitchell was cleared to race in the season-opening race at Daytona, crashing himself in a single truck spin five laps into the race, after a valiant qualifying effort.

Even with the barrier of Rockingham in the way, fans are already somewhat concerned about McFarland’s skills, given the result of his short time behind the wheel of a truck.

During this episode of The DJD, Mitchell expressed his intentions to work his way up the ladder and learn, but with the caveat that if an opportunity presents itself to him, he will take it, using the Daytona 500 and the NASCAR Cup Series as a metaphorical example.

“I don’t want to drive a Cup car right now. But, brother, if someone calls me and says, ‘We got a spot in a Cup car in the Daytona 500?’ I mean, what am I supposed to do?” — Cleetus McFarland

Despite his doubters, with the support of RCR and their developmental tools, Mitchell seems confident about the opportunity, already getting in some sim time with RCR.

Either way, no matter how much support he has in his corner, Mitchell is diving in headfirst once again with this opportunity.

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Cleetus McFarland’s First NASCAR Diecast is Officially Available for Pre-Order

What’s Happening?

Lionel has officially opened pre-orders for Garrett Mitchell’s (better known as Cleetus McFarland) first-ever NASCAR diecast.

  • This announcement comes as part of his upcoming debut in NASCAR’s O’Reilly Auto Parts Series next month. While the sponsor, Tommy’s Express Car Wash, and car number, No. 33, are known, there has yet to be an official render of his paint scheme released to the public.
  • Lionel Racing is offering two diecast options for Mitchell: the first option is the 1:64 scale diecast at $11.75, and the second is a 1:24 scale diecast at $70.00. As of press time, it appears the car will not receive any other options, such as Special Finishes like Color Chrome or Galaxy Colored.
  • Mitchell announced his first NASCAR OAP Series race on Wednesday afternoon, signing a two-year, three-race-per-year deal with RCR. This is a major step for the YouTube star turned NASCAR driver, who made his ARCA debut last season.
  • Due to his popularity both in and out of NASCAR, Mitchell’s diecast may be one of the most anticipated in recent memory. Many race fans are already giving bold predictions for the large order quantity this car will receive by the time it reaches production.

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BRISTOL, TENNESSEE - SEPTEMBER 11: Garrett Mitchell, also known as Cleetus McFarland, driver of the #30 Kenetik Ford waits on the grid prior to the ARCA Menards Series Bush's Beans 200 at Bristol Motor Speedway on September 11, 2025 in Bristol, Tennessee. (Photo by Jonathan Bachman/Getty Images)

UPDATE: Cleetus McFarland Will Race in the NASCAR O’Reilly Series This Year

What’s Happening?

YouTube star-turned-NASCAR driver Garrett Mitchell, best known by his online persona Cleetus McFarland, has signed a part-time deal to race with Richard Childress Racing in the NASCAR O’Reilly Auto Parts Series for the next two seasons.

UPDATE 3:00 PM EST: Per RCR Mitchell will make his debut at Rockingham Speedway on April 4.

  • Mitchell announced his signing with RCR in a Wednesday afternoon post on his Facebook. The 30-year-old says that RCR reached out, offering to make him “a better driver and give you an opportunity to grow in this sport.”
  • The Floridaian will drive the team’s part-time No. 33 on a part-time basis over the next two seasons. Mitchell claims in his post that the deal is three races a year, but hints it could be more, saying “3 races a year right now.”
  • Mitchell, who made his NASCAR debut last season with a four-race schedule in the ARCA Menards Series, has brought a legion of fans to NASCAR in his few starts. So far, Mitchell has made five career starts in the ARCA Menards Series and one in the NASCAR Craftsman Truck Series.
  • That start in the Truck Series, at Daytona earlier this season, was a spark of controversy, as, after crashing in his test for approval, Mitchell crashed himself early on in the race. While he has his supporters, including many in the garage area, this move up the NASCAR ladder will likely see some pushback from fans across the board.
  • As of press time, Mitchell has yet to announce his first race of this part-time schedule with RCR.

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