UPDATE: The Teams Looking to BUY and SELL Cup Charters

BRISTOL, TENNESSEE - SEPTEMBER 15: Dale Earnhardt Jr., driver of the #88 Hellmann's Chevrolet, waits on the grid during practice for the NASCAR Xfinity Series Food City 300 at Bristol Motor Speedway on September 15, 2023 in Bristol, Tennessee. (Photo by Meg Oliphant/Getty Images)

What’s Happening?

The NASCAR Cup Series charter market is an ever-changing one. Purchasing a charter is essentially an unwritten rule to race full-time in the Cup Series nowadays, but, with only 36 available, for someone to buy, someone else has to sell. Here is everything we now know about the current Cup Series charter market.

  • Two teams could be in the market to sell charters for 2024. One team has been reported as such, and the other is more speculative.
  • Adam Stern reported in early April that 4 race teams are looking at purchasing charters, while Bob Pockrass added another in early May. Which ones will actually follow through and buy a charter?
  • Fans love to speculate about the charter market. Buying a charter is essentially an unwritten requirement for race teams to field a Cup Series car.

Potential Sellers

Stewart-Haas Racing

Stewart-Haas Racing has been on a downward trend for a few years now. They failed to win a race in 2023, which was their first winless season since Tony Stewart bought into the team in 2009. Jordan Bianchi of The Athletic reported earlier this season that SHR and Ford could split after their contract expires at the end of the season.

Adam Stern of Sports Business Journal reported in early April that SHR could sell either one or multiple charters. Should SHR leave Ford, potentially getting away from “Tier One” status, they may need the extra cash from selling a charter for potentially >$40 million.

JTG-Daugherty Racing

JTG-Daugherty Racing could be in for a major shakeup. According to Stern, Kroger might be leaving JTG-Daugherty along with team owner Tad Geshickter, with Joe Gibbs Racing being the current most likely destination. Speculation ran wild that this could cause JTG-Daugherty Racing to lose a charter, but, recent developments have called that into question.

Ricky Stenhouse Jr. signed a multi-year extension with JTG-Daugherty Racing in late April. Candice Lee Spencer of Catchfence reported that the deal was 3 years, but, the official release, which Geshickter was notably absent from, only said it was a multi-year deal. Either way, JTG-Daugherty is likely staying on the grid for now.

Teams Looking to Buy Charters

Adam Stern mentioned 4 teams looking to purchase charters in his original report on the SHR charter scenario, and Bob Pockrass added one more. This is the latest on those four teams.

JR Motorsports

Current Charters: NONE

Ask any NASCAR fan which Xfinity Series team they want to see jump up to the Cup, and JR Motorsports is often the first name out of their mouth. Owned by 15-time NASCAR Most Popular Driver Award winner and former NBC/future Amazon and Turner Sports broadcaster Dale Earnhardt Jr. alongside his sister Kelly, the team has played a large role in the development of many current Cup Series stars. Drivers like Chase Elliott, William Byron, and Tyler Reddick have all had stints at JRM.

The issue for JRM would likely be the cost, as Earnhardt Jr. lamented the cost of a charter on a recent episode of the Dale Jr. Download alongside Ray Evernham. In that episode, Dale Jr. revealed that he passed on a $2 million charter in 2016, but, charters are now worth more than 20x that amount. Does JRM have the cash available to buy a charter and go Cup racing?

Legacy Motor Club

Current Charters: No. 42 (John Hunter Nemechek) and No. 43 (Erik Jones)

Legacy Motor Club has undergone massive changes since 7-time Cup Series Champion Jimmie Johnson bought into the team before the 2023 season. They switched manufacturers from Chevrolet to Toyota, becoming a “Tier One” Toyota team. Now, they are apparently in the market for another charter.

This might be more of a Toyota thing than an LMC thing. Toyota has the fewest full-time cars in the Cup Series (8) of all manufacturers, which can be an issue at tracks like superspeedways that require immense teamwork. Then again, if LMC is willing to expand, why not expand?

23XI Racing

Current Charters: No. 23 (Bubba Wallace) and No. 45 (Tyler Reddick)

23XI Racing has risen faster than even the team itself expected. In 2023, only their third full-time season of competition, both drivers made the Playoffs, and Tyler Reddick made it all the way to the Round of 8. Team owner Denny Hamlin has made it no secret that he wants to expand.

However, Hamlin has been talking out of both sides of his mouth regarding charters. While reports say he wants to buy a new charter, he’s also been one of the most outspoken team owners on the ongoing charter negotiations with NASCAR. In a recent interview with Adam Stern of Sports Business Journal, Hamlin said that whether or not he buys a charter is up to whether or not Jim France and NASCAR choose to “Invest in the teams”. Hamlin further pushed back against the narrative of buying charters at Texas, telling the media, “23XI is happy with their two teams currently.”

Trackhouse

Current Charters: No. 1 (Ross Chastain) and No. 99 (Daniel Suarez)

Trackhouse Racing has the unenviable problem of having too many drivers and too few seats. Shane Van Gisbergen, Zane Smith, and Connor Zilisch are all under contract at Trackhouse, but, none of the three race under the Trackhouse Racing banner. Trackhouse needs to expand if it wants to accommodate these drivers without getting rid of current drivers.

One thing is for sure, Justin Marks and Pitbull are both willing to spend whatever it takes. Trackhouse doesn’t just want another charter, they very well may need another charter. Of all the teams to watch, this is the one to watch the closest.

Front Row Motorsports

Current Charters: No. 34 (Michael McDowell) and No. 38 (Todd Gilliland)

Front Row Motorsports is a team on the rise. They just signed on as a Tier One Ford team, and they have made the Playoffs in two of the last three seasons with driver Michael McDowell. A third team would not be unrealistic as FRM brings a third, non-chartered entry occasionally.

Pockrass reports that FRM would likely need shop space for a third full-time entry, and, conveniently enough, SHR might look at selling shop space. It would be interesting to see if these two teams end up working together, but, it likely depends on the charter market as a whole.

Will any of these race teams purchase or sell a charter? We will see as the 2024 season rolls on.

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DAYTONA BEACH, FLORIDA - FEBRUARY 12: Ryan Preece, driver of the #60 Kroger/Viva Towels Ford, and Kyle Busch, driver of the #8 zone Jalapeno Lime Chevrolet, race during Duel 1 for the NASCAR Cup Series Daytona 500 at Daytona at Daytona International Speedway on February 12, 2026 in Daytona Beach, Florida. (Photo by Sean Gardner/Getty Images)

The Complete 2026 NASCAR TV Ratings Tracker

What’s Happening?

This year marks the second season of NASCAR’s groundbreaking 2025 media rights deal, and fans are curious to see just how year two will stack up with year one. This article will walk you through the 2026 season race by race, comparing viewership week by week to NASCAR’s 2025 season.

  • The goal of this article is to keep a tally of each race on the 2026 NASCAR Cup Series schedule. Our tracker will also compare head-to-head each week’s race (or closest comparable race) to its 2025 counterpart.
  • This tracker will mostly focus on how NASCAR fared week to week, regardless of schedule changes, such as Watkins Glen, which shifts from the fall in 2025 to 2026.
  • To understand how a race stacked up against itself from the prior season, turn to our race-by-race list to see the totals of compared weeks. Look below to the season as a whole section, which only counts races up to a specific week.
  • Throughout this tracker, alongside breakdowns by race type, broadcast availability, and Chase races, there will be notes about any potential delays or changes to the broadcast network or the race weekend.
  • For tracks like Chicagoland, which replaces the Chicago Street Circuit, their race will be compared head-to-head with last season’s most comparable race. In Chicagoland’s case, that would be the 2025 Chicago Street Race.

The 2026 Season as a Whole: Through Week 3

All Races (3 Total in 2026): Includes Ratings for The Clash, Daytona Duels, and the All-Star Race, along with the 36-race regular schedule

  • 2026 (3 Races) Total/Average Viewership to Date: 11.673 Million/3.891 Million Per Race
  • 2025 (3 Races) Total Viewership to Date: 11.674 Million/3891 Million Per Race
  • Total Viewership Difference (2026 vs 2025): -0.001 Million (-0.008%)
  • Average Viewership Difference (2026 vs 2025): -0.0003 Million (−0.007%)

Network Races to Date (2 Total in 2026): Points and Exhibition/Qualifying Races

  • 2026 (2 Races) Total/Average Viewership to Date: 9.838 Million/4.919 Million Per Race
  • 2025 (2 Races) Total Viewership to Date: 9.838 Million/4.919 Million Per Race
  • Total Viewership Difference (2026 vs 2025): -0.000 Million (0%)
  • Average Viewership Difference (2026 vs 2025): -0.000 Million (0%)

Exhibition/Qualifying Races (2 Total in 2026): ONLY Includes Ratings for The Clash, Daytona Duels, and the All-Star Race

  • 2026 (2 Races) Total/Average Viewership to Date: 4.184 Million/2.092 Million Per Race
  • 2025 (2 Races) Total Viewership to Date: 4.913 Million/2.457 Million Per Race
  • Total Viewership Difference (2026 vs 2025): -0.729 Million (-14.838%)
  • Average Viewership Difference (2026 vs 2025): -0.365 Million (−14.855%)

Daytona 500 on FOX via Adam Stern

  • 2025 Viewership: 6.761 Million Viewers*
  • 2026 Viewership: 7.489 Million Viewers*
  • Viewership Comparison (2025 vs 2026): +0.728 Million Viewers (+10.767%)

*The 2025 Daytona 500 was pushed back several hours due to rain, while the 2026 Daytona 500 was pushed up one hour to avoid inclement weather

NASCAR Cup Series 2026 Duels at Daytona on FS1 via Adam Stern

  • 2025 Viewership: 1.867 Million Viewers
  • 2026 Viewership: 1.865 Million Viewers
  • Viewership Comparison (2025 vs 2026):-0.002 Million Viewers (-0.108%)

NASCAR Cup Series 2026 Cook Out Clash on FOX/FS2 via Frontstretch

  • 2025 Viewership: 3.077 Million Viewers
  • 2026 Viewership: 2.349 Million Viewers**
  • Viewership Comparison (2025 vs 2026): -0.728 Million Viewers (-23.659%)

**2026 Clash was pushed from Sunday to Wednesday due to snow, and moved to FS2 due to overrunning time on FOX.

This tracker will be updated throughout the season. Make sure to check back in for the latest!

Scene Vault Launches “Firestorm,” a Documentary Series About NASCAR’s Darkest Era

What’s Happening?

Scene Vault Podcast’s creator Rick Houston is launching a new documentary series that will take a deep look at one of the most painful and transformative periods in NASCAR history. Firestorm, produced by The Scene Vault Podcast, chronicles the 17 month stretch from May 2000 to October 2001 when 5 drivers lost their lives in on-track accidents, marking the era that permanently changed the sport’s approach to safety.

The 10-episode series revisits the tragedies involving Adam Petty, Kenny Irwin Jr, Tony Roper, Dale Earnhardt, and Blaise Alexander. Rather than focusing solely on the crashes themselves, Firestorm analyzes the human stories behind the drivers, the emotional toll on the garage, and the sweeping changes that followed.

Listeners can access the series through The Scene Vault’s podcast platforms, where episodes are released as part of its long-running motorsports history programming. The show is available on major podcast services, as well as through videos on YouTube.

The first episode of Firestorm is already up on YouTube, and you can check out by tapping below

Topics covered in the series include:

  • In-depth profiles of the 5 drivers whose deaths defined the era
  • The technical failures and safety shortcomings present at the time
  • Behind-the-scenes debates over measures such as SAFER barriers (“soft walls”)
  • Resistance to head-and-neck restraint systems like the HANS device
  • How the tragedies accelerated sweeping safety reforms across NASCAR

Where to Listen/Watch

  • Scene Vault on Spotify
  • Scene Vault on YouTube
  • You can also listen on Audible, Amazon Music, iHeartRadio, Apple Podcasts, and other services by simply searching for “The Scene Vault Podcast”

By combining archival research, firsthand accounts, and technical analysis, Firestorm aims to document how grief and controversy ultimately led to one of the most significant safety revolutions in motorsports history, providing context as for why modern NASCAR safety standards exist and the heavy price paid to achieve them.

Subscribe to The Scene Vault and hit the bell to never miss an episode.

More Drafting On-Deck! | Analyzing Elliott, Blaney, Hocevar and More Ahead of Atlanta

From the chaos of the Daytona 500 to what might be the best race of the season, EchoPark/Atlanta Motor Speedway is up next. Tyler Reddick comes in with momentum after his Daytona triumph, but Atlanta’s drafting style can flip the script in a heartbeat. The data says one thing, history says another, and several heavy hitters are already looking for redemption. Eric Estepp and Ryan Stevens from WinTheRace.info break down and preview the race weekend at EchoPark Speedway.

  • Can Reddick pull off the rare Daytona, Atlanta double and chase a feat not seen since Matt Kenseth did it in 2009?
  • Is Hendrick Motorsports as dominant as its speed suggests, or are the finishes hiding a bigger issue?
  • Should we trust Ryan Blaney and Team Penske after a surprisingly quiet Daytona?
  • Which sleeper, like Zane Smith or Carson Hocevar, could shock the field late?

There are massive storylines bubbling under the surface. Hendrick has owned Atlanta in the Next Gen era, but recent crashes and bad luck tell a different story. Penske’s numbers remain elite here, even if Speedweeks raised eyebrows. And a handful of aggressive young drivers are hovering right on the edge of a breakthrough. Atlanta rarely disappoints, and with desperation already creeping in after just one race, Sunday could get wild in a hurry. If Daytona was about survival, this one might be about execution.

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