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BrakeHard on The Daily Downforce

NASCAR Tracks Get $5.525 BILLION, Let’s Breakdown the TV Revenue Split

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MATT NIEHAUS

That guy you’ve seen on TikTok talking about cars going right and sometimes left.

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Revenue sharing is a hot topic in NASCAR this week, and Brakehard is here to give some insight into how much money everyone within the NASCAR ecosystem gets. How could this impact charter negotiations?

  • The current sticking point with the charter negotiations is the TV deal revenue breakdown. Brakehard gives how the current TV deal breaks down the revenue.
  • SMI gets well over $2 billion over the life of a TV deal before you factor in ticket revenue. The issue is whether or not SMI is investing that money in the proper channels.
  • Every chartered entry gets an average of $5.9 million per year from NASCAR. NASCAR, on the other hand, gets 10% of the revenue, or about $850 million PLUS the track revenue from ISC race tracks.
  • Based on the split, Brakehard believes the tracks will have to concede some of the money from the new TV deal. How much is the uncertain part?

What surprised you the most about the TV revenue split? Let Brakehard know in the comments section, and be sure to subscribe for the latest NASCAR news and updates.

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