UPS Returns to NASCAR in Throwback Schemes

What’s Happening

Throwback schemes are always a highlight when heading to Darlington Raceway in the spring. However, one problem with the throwback cars is that the logos are usually not exactly the same due to sponsorship changes over the years. UPS is here to rectify that issue, at least for a few cars.

• Three NASCAR teams will use Dale Jarrett Throwback schemes at the upcoming Darlington race on May 14. Carson Hocevar in the Truck Series, Ross Chastain in the Cup Series, and Ricky Stenhouse Jr in the Cup Series. Hocevar and Chastain will adorn UPS sponsorship for the race as well.
• The Dale Jarrett UPS scheme was one of the most iconic NASCAR looks of the 2000s. It was the scheme he won his last Cup Series race in 2005 at Talladega, and it was also the colors he flew in his final Cup Series race in at Bristol in 2008.
• Fans are excited at the announcement. It should be especially cool to 2000s NASCAR fans who got to see this scheme on track.

The Main Characters

Niece Motorsports was the first to reveal their scheme on Monday.

We Love This Truck.@CarsonHocevar will honor Dale Jarrett at Darlington Raceway with a tribute to Jarrett’s 2001 UPS/Race the Truck livery.@CorporateWWE | @TooToughToTame pic.twitter.com/zmJHb0DyfX

— Niece Motorsports (@NieceMotorsport) May 1, 2023

Trackhouse revealed theirs on Tuesday.

A slick ride if we do say so ourselves.

Props to @WWEXRacing and their long-time carrier partner, UPS. #NASCARThrowback pic.twitter.com/e2ljsbI1uf

— Trackhouse Racing (@TeamTrackhouse) May 2, 2023

JTG Daugherty was the last to reveal their scheme for Ricky Stenhouse Jr on Wednesday, with a personal touch.

We're celebrating moms @TooToughToTame. The No. 47 @kroger / @CountryCrock / Sara Lee Artesano Camaro spotlights @StenhouseJr's mom’s favorite grilled cheese recipe & our scheme is inspired by @NASCARHall driver @DaleJarrett's No. 88 @UPS entry.

More: https://t.co/WeyunDMPNI pic.twitter.com/dmsn30ZrGz

— JTG Daugherty Racing (@JTGRacing) May 3, 2023

Ross Chastain on his throwback

Oh man, this one is special. 🔥@WWEXRacing | @TeamTrackhouse https://t.co/gLaOOFAhDO

— Ross Chastain (@RossChastain) May 2, 2023

In the Stands

Niece Motorsports teased that this would not be their last throwback.

So are we NasLeaf. So are we.

Potential Diecast for Hocevar?

Why not?

Rob Braun is a fan of Trackhouse paint schemes.

Jason G LegitBoss approves.

JTG Daugherty is not phased by the other UPS schemes.

JTG Daugherty again unphased. Good luck Tab Boyd.

The grilled cheese puts JTG over the top for Peewee Payton.

On Your Screen

It is ironic isn’t it Eric.

Of course UPS would come back to sponsor the FedEx driver's nemesis.

Genius. https://t.co/TbjBUoVJ0D

— Eric Estepp (@EricEstepp17) May 2, 2023

Danny B on the same wavelength.

Very appropriate that Ross gets a direct rival to Denny’s sponsor on his car. https://t.co/NA4y12YmlZ

— DannyBTalks (Daniel Baldwin) (@DannyBTalks) May 2, 2023

From the Pressbox

Adam Stern explains how UPS came back on the Chastain car.

.@TeamTrackhouse says that its sponsor Worldwide Express has worked with its business partner @UPS to run a vintage UPS scheme at Darlington's throwback race this month. pic.twitter.com/RC6AXcWlTC

— Adam Stern (@A_S12) May 2, 2023

Bob Pockrass on the Stenhouse scheme.

Stenhouse scheme for Darlington is a Dale Jarrett-inspired tribute scheme. pic.twitter.com/2V1j8i1IdU

— Bob Pockrass (@bobpockrass) May 3, 2023

More from Pockrass on the Chastain UPS scheme.

Ross Chastain throwback for Darlington. Worldwide Express is a UPS authorized reseller. pic.twitter.com/Xsa19Ymio9

— Bob Pockrass (@bobpockrass) May 2, 2023

The UPS schemes have created the most buzz heading into throwback weekend so far. Will there be other schemes that create more buzz into throwback weekend?