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NASCAR TV Ratings Increase for First Time this Season

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Matt Smith

Matt Smith

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For the first time this season, the ratings have increased vs last year. Is this due to the Chase Elliott effect, running on Sunday vs Saturday night, a mixture of the two, or something else?

What’s Happening?

Adam Stern, reporter for Sports Business Journal, tweeted the weekly NASCAR ratings this morning, and for the first time this season, we saw an increase over last year.

  • For the first time this season, we didn’t see a drop in viewership and ratings. This is a great sign as NASCAR is negotiating a new TV deal for 2025.
  • There has been a lot of speculation on why we saw an increase, was it Chase Elliott, NASCAR’s Most Popular Driver since 2018 returning after being sidelined for 6 weeks, racing on a Sunday afternoon as opposed to last year’s Saturday night race, or something different?
  • As a fan this is incredible news. While TV ratings for sports have been down across the board, with NASCAR having a massive TV deal looming in 2025 that will direct the sport’s future, it is monumentally important to show fans are tuning in and watching the product.

In the stands

Aaron thinks that Chase Elliott’s return definitely had a correlation to the ratings increase.

Jacob says that Chase being back didn’t change anything, that the race being on Sunday rather than Saturday did the trick.

Alex mentions the “Chase Elliott Effect” is legit.

But Connor….. Bristol Night…..

On your Screens

Eric Estepp, Host of Out Of The Groove on YouTube, said it was a mixture of Chase being back, and racing on Sunday.

From the Pressbox

Bob Pockrass, reporter for Fox Sports, says it is hard to tell what led to the ratings increase.

Fox Sports PR on Twitter tweeted out more details about the ratings.

While there is a lot of debate surrounding what caused the increase in ratings, at the end of the day the best news is that ratings are up for the first time this season. Could Chase Elliott’s return have aided in increased ratings? Sure, absolutely. Could it be racing on Sunday afternoon as opposed to Saturday night? Definitely. Whatever the reason, we should all celebrate that ratings are up for the first time this season, and that Chase Elliott is back and healthy.

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Matt Smith

Matt Smith

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