NASCAR recently signed a 7-year media rights deal worth a reported $7.7 million, or $1.1 per year. While this is a significant increase over their previous deal, how much did NASCAR really make? Was the TV deal really the financial success that everyone in the NASCAR industry was hoping for?
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NASCAR media rights deals have gradually gotten more and more expensive over time. Only since 2001, has NASCAR controlled the entirety of its media rights deal, while prior to that the tracks were responsible for negotiating individual contracts. Therefore, we will be comparing each of NASCAR’s TV deals from 2001 onwards including how much NASCAR gained from the previous deal.
*According to Adam Stern and John Ourand of Sports Business Journal.
We see here that NASCAR’s media rights deal actually decreased in total payout from the last one, but, that can be explained by the new deal being 3 years shorter. It is notable that this is the first time NASCAR has decreased its TV contract length since they took over the media rights contracts in 2001.
NASCAR got the second largest increase per year in terms of percentage in this media rights era. The total increase of around $290 million per year is the largest total increase per year since 2007. However, that does not tell the full story.
Inflation needs to be taken into account when looking at deals that are around a decade apart. When factoring in inflation, here is how much money every NASCAR media rights deal was worth in 2023 money. All calculations were done via the US Inflation Calculator.
Now, these calculations are not exact, but they do help clear up the picture. When adjusted for inflation, the 2025 media rights deal is still an increase, but it is not nearly as drastic as previously mentioned. As a matter of fact, it is the lowest increase from deal to deal both percentage-wise and in total increase.
However, that does not mean that the impact will not be felt. Keep in mind that NASCAR signed its media rights deal in 2015, and inflation has no doubt increased the costs of running a race team. In 2025, teams will still get more money than they did from the previous deal, and that will be better adjusted for the 2025 world than the 2015 world.
NASCAR did gain a solid chunk from their most recent media rights deal. However, was the increase really enough?
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The Cutline is officially back, and the 2026 season is already unhinged. After months away, Armany returned fresh off attending the Daytona 500, only to dive straight into one of the most chaotic Atlanta weekends we’ve seen in years. Boneheaded moves, superspeedway carnage, overtime frustration, and a shocking 2-0 start for Tyler Reddick.
Armany and NASCAR Opinion break down every major flashpoint — from Larson’s 120% driving style to Alex Bowman’s rough start, to why Atlanta might now be the best superspeedway on the schedule. Add in overtime debates, rookie mistakes, and early Cutline rankings, and suddenly the season already feels like it’s accelerating fast. If this is how 2026 starts, buckle up. COTA is next, and the intensity isn’t slowing down.
Winning in NASCAR is no small feat. Nearly 3,000 drivers have competed in the premier American motorsports series, but only 206 have reached Victory Lane. Of those, just 140 have won multiple races. In this post, we’ll break down every driver who has claimed a win at the top level of stock car racing. In addition, we’re also listing every single champion, crown jewel, and exhibition race winner.
| Rank | Driver Name | Wins | Win Rate | Seasons W/Win | Crown Jewels | All-Star Wins | Clash Wins | Titles | Championship Years |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Richard Petty | 200 | 16.6% | 23 | 10💎 | 7 🏆 | 1964, 67, 71, 72, 74, 75, 79 | ||
| 2 | David Pearson | 105 | 18.2% | 18 | 7💎 | 3 🏆 | 1966, 68, 69 | ||
| 3 | Jeff Gordon | 93 | 11.5% | 20 | 17💎 | 3⭐ | 2⚔️ | 4 🏆 | 1995, 97, 98, 2001 |
| 4 | Bobby Allison | 85 | 11.8% | 20 | 10💎 | 1⚔️ | 1 🏆 | 1983 | |
| 5 | Darrell Waltrip | 84 | 10.4% | 17 | 7💎 | 1⭐ | 1⚔️ | 3 🏆 | 1981, 82, 85 |
| T6 | Cale Yarborough | 83 | 14.8% | 18 | 9💎 | 3 🏆 | 1976, 77, 78 | ||
| T6 | JIMMIE JOHNSON | 83 | ≈11.8% | 16 | 12💎 | 4⭐ | 2⚔️ | 7 🏆 | 2006, 07, 08, 09, 10, 13, 16 |
| 8 | Dale Earnhardt | 76 | 11.2% | 20 | 8💎 | 3⭐ | 6⚔️ | 7 🏆 | 1980, 86, 87, 90, 91, 93, 94 |
| 9 | KYLE BUSCH | 63 | ≈8.7% | 19 | 4💎 | 1⭐ | 2⚔️ | 2 🏆 | 2015, 19 |
| T10 | Kevin Harvick | 60 | 7.2% | 18 | 8💎 | 2⭐ | 3⚔️ | 1 🏆 | 2014 |
| T10 | DENNY HAMLIN | 60 | ≈8.0% | 19 | 7💎 | 4⚔️ | |||
| 12 | Rusty Wallace | 55 | 7.7% | 17 | 1💎 | 1⭐ | 1⚔️ | 1 🏆 | 1989 |
| 13 | Lee Petty | 54 | 12.6% | 13 | 1💎 | 3 🏆 | 1954, 58, 59 | ||
| T14 | Junior Johnson | 50 | 15.9% | 9 | 1💎 | ||||
| T14 | Ned Jarrett | 50 | 14.2% | 7 | 1💎 | 2 🏆 | 1961, 65 | ||
| 16 | Tony Stewart | 49 | 7.9% | 16 | 2💎 | 1⭐ | 3⚔️ | 3 🏆 | 2002, 05, 11 |
| 17 | Herb Thomas | 48 | 20.9% | 7 | 3💎 | 2 🏆 | 1951, 53 | ||
| 18 | Buck Baker | 46 | 7.2% | 12 | 3💎 | 2 🏆 | 1956, 57 | ||
| 19 | Bill Elliott | 44 | 5.3% | 13 | 6💎 | 1⭐ | 1⚔️ | 1 🏆 | 1988 |
| 20 | Mark Martin | 40 | 4.5% | 15 | 3💎 | 2⭐ | 1⚔️ | ||
| T21 | Matt Kenseth | 39 | 5.6% | 14 | 4💎 | 1⭐ | 1⚔️ | 1 🏆 | 2003 |
| T21 | Tim Flock | 39 | 20.8% | 6 | 2 🏆 | 1952, 55 | |||
| T23 | Bobby Isaac | 37 | 12.0% | 6 | 1 🏆 | 1970 | |||
| T23 | JOEY LOGANO | 37 | ≈6.1% | 15 | 1💎 | 2⭐ | 2⚔️ | 3 🏆 | 2018, 22, 24 |
| 25 | BRAD KESELOWSKI | 36 | ≈6.3% | 13 | 3💎 | 1⚔️ | 1 🏆 | 2012 | |
| T26 | Kurt Busch | 34 | 4.3% | 19 | 2💎 | 1⭐ | 1⚔️ | 1 🏆 | 2004 |
| T26 | Martin Truex Jr | 34 | 4.9% | 10 | 3💎 | 1⚔️ | 1 🏆 | 2017 | |
| 28 | Fireball Roberts | 33 | 16.0% | 10 | 3💎 | ||||
| T29 | Dale Jarrett | 32 | 4.7% | 13 | 6💎 | 3⚔️ | 1 🏆 | 1999 | |
| T29 | KYLE LARSON | 32 | ≈8.0% | 8 | 3💎 | 3⭐ | 2 🏆 | 2021, 2025 | |
| T31 | Carl Edwards | 28 | 6.2% | 9 | 2💎 | 1⭐ | |||
| T31 | Rex White | 28 | 12.0% | 5 | 1 🏆 | 1960 | |||
| T33 | Dale Earnhardt Jr | 26 | 4.1% | 11 | 2💎 | 1⭐ | 2⚔️ | ||
| T33 | Fred Lorenzen | 26 | 16.4% | 7 | 3💎 | ||||
| T35 | Jim Paschal | 25 | 5.9% | 11 | 2💎 | ||||
| T35 | Joe Weatherly | 25 | 10.8% | 5 | 2 🏆 | 1962, 63 | |||
| 37 | Ricky Rudd | 23 | 2.5% | 18 | 1💎 | ||||
| 38 | Terry Labonte | 22 | 2.4% | 15 | 2💎 | 2⭐ | 1⚔️ | 2 🏆 | 1984, 96 |
| T39 | Benny Parsons | 21 | 3.9% | 10 | 2💎 | 1 🏆 | 1973 | ||
| T39 | Bobby Labonte | 21 | 2.8% | 9 | 3💎 | 1 🏆 | 2000 | ||
| T39 | Jack Smith | 21 | 7.9% | 7 | |||||
| T39 | Jeff Burton | 21 | 3.0% | 8 | 3💎 | ||||
| T39 | CHASE ELLIOTT | 21 | ≈5.7% | 7 | 1⭐ | 1⚔️ | 1 🏆 | 2020 | |
| 43 | Speedy Thompson | 20 | 10.1% | 6 | 1💎 | ||||
| T44 | Buddy Baker | 19 | 2.7% | 11 | 5💎 | 1⚔️ | |||
| T44 | Davey Allison | 19 | 9.9% | 7 | 2💎 | 2⭐ | |||
| T44 | Fonty Flock | 19 | 12.3% | 6 | 1💎 | ||||
| T44 | Greg Biffle | 19 | 3.6% | 9 | 2💎 | ||||
| T49 | Geoffrey Bodine | 18 | 3.1% | 10 | 1💎 | 1⭐ | 1⚔️ | ||
| T49 | Harry Gant | 18 | 3.8% | 8 | 2💎 | ||||
| T49 | Kasey Kahne | 18 | 3.4% | 9 | 4💎 | 1⭐ | |||
| T49 | Neil Bonnett | 18 | 4.9% | 9 | 3💎 | 2⚔️ | |||
| T49 | Ryan Newman | 18 | 2.4% | 10 | 2💎 | 1⭐ | |||
| T54 | Curtis Turner | 17 | 9.2% | 9 | 1💎 | ||||
| T54 | Marvin Panch | 17 | 7.8% | 7 | 2💎 | ||||
| T56 | RYAN BLANEY | 17 | ≈3.7% | 8 | 1💎 | 1⭐ | 1 🏆 | 2023 | |
| T56 | WILLIAM BYRON | 16 | ≈5.6% | 6 | 2💎 | ||||
| T57 | Ernie Irvan | 15 | 4.7% | 7 | 1 | ||||
| T58 | Dick Hutcherson | 14 | 13.5% | 3 | |||||
| T58 | LeeRoy Yarbrough | 14 | 7.0% | 6 | 3💎 | ||||
| T60 | Dick Rathmann | 13 | 10.0% | 3 | |||||
| T60 | Tim Richmond | 13 | 7.0% | 5 | 1💎 | ||||
| T60 | CHRISTOPHER BELL | 13 | ≈6.4% | 5 | 1💎 | 1⭐ | |||
| T64 | Clint Bowyer | 10 | 1.8% | 6 | |||||
| T64 | Donnie Allison | 10 | 4.1% | 7 | 1💎 | ||||
| T64 | Sterling Marlin | 10 | 1.3% | 5 | 2💎 | ||||
| T64 | TYLER REDDICK | 10 | ≈4.7% | 4 | 1💎 | ||||
| T67 | Bob Welborn | 9 | 4.9% | 3 | |||||
| T67 | Cotton Owens | 9 | 5.6% | 6 | |||||
| T67 | Paul Goldsmith | 9 | 7.0% | 4 | |||||
| T70 | ALEX BOWMAN | 8 | ≈2.4% | 5 | |||||
| T70 | Kyle Petty | 8 | 0.9% | 7 | 1💎 | ||||
| T73 | A.J. Foyt | 7 | 5.4% | 5 | 1💎 | ||||
| T73 | Darel Dieringer | 7 | 3.8% | 5 | 1💎 | ||||
| T73 | Jamie McMurray | 7 | 1.2% | 5 | 2💎 | 1⭐ | |||
| T73 | Jim Reed | 7 | 6.6% | 2 | 1💎 | ||||
| T73 | Marshall Teague | 7 | 30.4% | 2 | |||||
| T78 | AUSTIN DILLON | 6 | ≈1.2 | 6 | 2💎 | ||||
| T78 | CHRIS BUESCHER | 6 | ≈1.7% | 4 | |||||
| T78 | ROSS CHASTAIN | 6 | ≈2.1% | 4 | 1💎 | ||||
| T78 | SHANE VAN GISBERGEN | 6 | ≈14.0% | 2 | |||||
| T79 | Alan Kulwicki | 5 | 2.4% | 4 | 1 🏆 | 1992 | |||
| T79 | CHASE BRISCOE | 5 | ≈1.8% | 3 | 2💎 | ||||
| T79 | Dan Gurney | 5 | 0.5% | 5 | |||||
| T79 | Dave Marcis | 5 | 0.5% | 3 | |||||
| T79 | Jeremy Mayfield | 5 | 1.1% | 4 | |||||
| T79 | Ralph Moody | 5 | 10.6% | 2 | |||||
| T79 | Tiny Lund | 5 | 1.6% | 4 | 1💎 | ||||
| T79 | Ward Burton | 5 | 1.3% | 4 | 2💎 | ||||
| T88 | Billy Wade | 4 | 5.7% | 1 | |||||
| T88 | Bob Flock | 4 | 11.1% | 3 | |||||
| T88 | Bobby Hamilton | 4 | 1.0% | 4 | |||||
| T88 | Charlie Glotzbach | 4 | 3.2% | 3 | |||||
| T88 | Eddie Gray | 4 | 18.1% | 3 | |||||
| T88 | Eddie Pagan | 4 | 6.4% | 2 | |||||
| T88 | Glen Wood | 4 | 6.4% | 2 | |||||
| T88 | Hershel McGriff | 4 | 4.5% | 1 | |||||
| T88 | Joe Nemechek | 4 | 0.5% | 4 | |||||
| T88 | Ken Schrader | 4 | 0.5% | 3 | 2⚔️ | ||||
| T88 | Lloyd Dane | 4 | 7.6% | 3 | |||||
| T88 | Michael Waltrip | 4 | 0.5% | 3 | 2💎 | 1⭐ | |||
| T88 | Morgan Shepherd | 4 | 0.7% | 4 | |||||
| T88 | Nelson Stacy | 4 | 8.8% | 2 | 2💎 | ||||
| T88 | Pete Hamilton | 4 | 6.2% | 2 | 1💎 | ||||
| T88 | Parnelli Jones | 4 | 11.7% | 4 | |||||
| T88 | RICKY STENHOUSE JR | 4 | ≈0.9% | 3 | 1💎 | ||||
| T105 | AJ ALLMENDINGER | 3 | ≈0.6% | 3 | |||||
| T105 | Aric Almirola | 3 | 0.6% | 3 | |||||
| T105 | AUSTIN CINDRIC | 3 | ≈1.6% | 3 | 1💎 | ||||
| T105 | Bill Blair | 3 | 2.4% | 3 | |||||
| T105 | Brian Vickers | 3 | 0.9% | 3 | |||||
| T105 | BUBBA WALLACE | 3 | ≈0.7% | 3 | 1💎 | ||||
| T105 | Dick Linder | 3 | 10.7% | 1 | |||||
| T105 | Elliott Sadler | 3 | 0.6% | 2 | |||||
| T105 | ERIK JONES | 3 | ≈1.0% | 3 | 2💎 | 1⚔️ | |||
| T105 | Frank Mundy | 3 | 5.7% | 1 | |||||
| T105 | Gwyn Staley | 3 | 4.3% | 1 | |||||
| T105 | Robby Gordon | 3 | 0.7% | 2 | |||||
| T115 | Al Keller | 2 | 6.8% | 1 | |||||
| T115 | Billy Myers | 2 | 2.3% | 2 | |||||
| T115 | Bobby Johns | 2 | 1.4% | 2 | |||||
| T115 | DANIEL SUAREZ | 2 | ≈0.6% | 2 | |||||
| T115 | Danny Letner | 2 | 7.4% | 2 | |||||
| T115 | David Ragan | 2 | 0.4% | 2 | |||||
| T115 | David Reutimann | 2 | 0.8% | 2 | 1💎 | ||||
| T115 | Derrike Cope | 2 | 0.4% | 1 | 1💎 | ||||
| T115 | Elmo Langley | 2 | 0.3% | 1 | |||||
| T115 | Emanuel Zervakis | 2 | 2.4% | 1 | |||||
| T115 | Gober Sosebee | 2 | 2.8% | 2 | |||||
| T115 | James Hylton | 2 | 0.3% | 2 | |||||
| T115 | Jimmy Pardue | 2 | 0.9% | 2 | |||||
| T115 | Jimmy Spencer | 2 | 0.4% | 1 | |||||
| T115 | Joe Lee Johnson | 2 | 3.6% | 2 | 1💎 | ||||
| T115 | John Andretti | 2 | 0.5% | 2 | |||||
| T115 | Johnny Beauchamp | 2 | 8.6% | 2 | |||||
| T115 | Juan Pablo Montoya | 2 | 0.7% | 2 | |||||
| T115 | Marcos Ambrose | 2 | 0.8% | 2 | |||||
| T115 | Marvin Porter | 2 | 5.8% | 2 | |||||
| T115 | MICHAEL MCDOWELL | 2 | ≈0.3% | 2 | 1💎 | ||||
| T115 | Ray Elder | 2 | 6.4% | 2 | |||||
| T115 | Red Byron | 2 | 13.3% | 1 | 1 🏆 | 1949 | |||
| T115 | Ricky Craven | 2 | 0.7% | 2 | |||||
| T115 | Steve Park | 2 | 1.0% | 2 | |||||
| T115 | Tim Pistone | 2 | 1.5% | 1 | |||||
| T144 | Art Watts | 1 | 5.2% | 1 | |||||
| T144 | Bill Amick | 1 | 2.0% | 1 | |||||
| T144 | Bill Norton | 1 | 25.0% | 1 | |||||
| T144 | Bill Rexford | 1 | 2.7% | 1 | 1 🏆 | 1950 | |||
| T144 | Brett Bodine | 1 | 0.2% | 1 | |||||
| T144 | Bob Burdick | 1 | 6.6% | 1 | |||||
| T144 | Bobby Hillin | 1 | 0.3% | 1 | |||||
| T144 | Buddy Shuman | 1 | 3.4% | 1 | |||||
| T144 | Casey Mears | 1 | 0.2% | 1 | 1💎 | ||||
| T144 | Chuck Stevenson | 1 | 50.0% | 1 | |||||
| T144 | COLE CUSTER | 1 | ≈0.8% | 1 | |||||
| T144 | Danny Graves | 1 | 11.1% | 1 | |||||
| T144 | Danny Weinberg | 1 | 5.8% | 1 | |||||
| T144 | Dick Brooks | 1 | 0.2% | 1 | |||||
| T144 | Dick Passwater | 1 | 5.0% | 1 | |||||
| T144 | Donald Thomas | 1 | 1.2% | 1 | |||||
| T144 | Earl Balmer | 1 | 3.1% | 1 | |||||
| T144 | Earl Ross | 1 | 3.8% | 1 | |||||
| T144 | Frankie Schneider | 1 | 3.7% | 1 | |||||
| T144 | Greg Sacks | 1 | 0.3% | 1 | |||||
| T144 | Harold Kite | 1 | 11.1% | 1 | |||||
| T144 | Harrison Burton | 1 | 0.9% | 1 | |||||
| T144 | Jack White | 1 | 8.3% | 1 | |||||
| T144 | Jerry Nadeau | 1 | 0.5% | 1 | |||||
| T144 | Jim Cook | 1 | 2.5% | 1 | |||||
| T144 | Jim Hurtubise | 1 | 2.7% | 1 | |||||
| T144 | Jim Roper | 1 | 50.0% | 1 | |||||
| T144 | Jimmy Florian | 1 | 3.8% | 1 | |||||
| T144 | John Kieper | 1 | 6.2% | 1 | |||||
| T144 | John Rostek | 1 | 16.6% | 1 | |||||
| T144 | John Soares | 1 | 8.3% | 1 | |||||
| T144 | Johnny Allen | 1 | 0.5% | 1 | |||||
| T144 | Johnny Benson | 1 | 0.3% | 1 | |||||
| T144 | Johnny Mantz | 1 | 8.3% | 1 | 1💎 | ||||
| T144 | Johnny Rutherford | 1 | 2.8% | 1 | |||||
| T144 | JOSH BERRY | 1 | ≈1.8% | 1 | |||||
| T144 | JUSTIN HALEY | 1 | ≈0.6% | 1 | |||||
| T144 | Lake Speed | 1 | 0.2% | 1 | |||||
| T144 | Larry Frank | 1 | 0.9% | 1 | 1💎 | ||||
| T144 | Lennie Pond | 1 | 0.4% | 1 | |||||
| T144 | Leon Sales | 1 | 12.5% | 1 | |||||
| T144 | Lloyd Moore | 1 | 2.0% | 1 | |||||
| T144 | Lou Figaro | 1 | 5.8% | 1 | |||||
| T144 | Mario Andretti | 1 | 7.1% | 1 | 1💎 | ||||
| T144 | Mark Donohue | 1 | 16.6% | 1 | |||||
| T144 | Marvin Burke | 1 | 100% | 1 | |||||
| T144 | Neil Cole | 1 | 5.2% | 1 | |||||
| T144 | Norm Nelson | 1 | 20.0% | 1 | |||||
| T144 | Paul Lewis | 1 | 0.8% | 1 | |||||
| T144 | Paul Menard | 1 | 0.2% | 1 | 1💎 | ||||
| T144 | Phil Parsons | 1 | 0.4% | 1 | |||||
| T144 | Regan Smith | 1 | 0.4% | 1 | 1💎 | ||||
| T144 | Richard Brickhouse | 1 | 2.5% | 1 | |||||
| T144 | Ron Bouchard | 1 | 0.6% | 1 | |||||
| T144 | Royce Haggerty | 1 | 11.1% | 1 | |||||
| T144 | Sam McQuagg | 1 | 1.6% | 1 | |||||
| T144 | Shorty Rollins | 1 | 2.3% | 1 | |||||
| T144 | Tommy Thompson | 1 | 4.5% | 1 | |||||
| T144 | Trevor Bayne | 1 | 0.5% | 1 | 1💎 | ||||
| T144 | Wendell Scott | 1 | 0.2% | 1 |
What did you think of this list? Where does your favorite driver rank? Let us know by joining the discussion on Discord or X, and remember to follow us on Instagram, Facebook, and YouTube for more updates!
Big runs, big wrecks, and a battered car in Victory Lane. Atlanta turned into a survival test late, and somehow, Tyler Reddick came out of it with another trophy after taking serious damage in the closing laps. Watch to see what Eric thought and how he graded this race on the Groovy Gauge powered by Lectric eBikes.
