Elly Productions: NASCAR’s Personality Problem

When many people complain about modern NASCAR, they claim that modern drivers “Have no personality” compared to the drivers of the past. Is that true? Elly Productions analyzes that claim, and his answer to it may surprise you.

• Nowadays, NASCAR drivers are not as recognizable in the public as they once were, but, what happened?
• Elly looks at how companies advertise in NASCAR. Most teams and drivers now have multiple primary sponsors, and those sponsors are not the brands they used to be. They also do not market drivers the way they used to.
• Elly analyzes the lack of superstardom in the sport, from how driver personalities are hushed in public to the lack of a true “Superstar” talent.
• Elly points out the lack of respect in modern NASCAR. What actually caused it, and why do NASCAR fans struggle to connect with them?
• What can NASCAR do to showcase the personality NASCAR drivers have?

Is the issue a lack of driver personality, or is it NASCAR’s failing to showcase that personality? Elly brings up an interesting perspective. Do you agree with him?

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