What Could the New TV Schedule Mean For NASCAR’s Popularity?

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What’s Happening?

Yesterday, NASCAR released the 2025 TV Schedule. While the total number of races on streaming, cable, and network TV was already public, the visual of just how many races would be available was interesting to analyze. Here’s one important thing to look out for in 2025.

A New Era In NASCAR

With the 2025 season looming, NASCAR needed to make changes. These changes, however, were not to tires, packages, or qualifying, as NASCAR’s media rights deal expired at the end of this season.

Rumors raged for several months about what would happen. For 2025, the consensus was that a streaming platform, alongside a new cable channel, would join NBC and Fox.

When NASCAR officially announced its new media rights deal on Nov. 29, 2023, these rumors were confirmed. As part of the 7-year, $7.7 million contract, TNT and Amazon Prime joined the current partners for the 36-race NASCAR Cup Series Schedule.

Furthermore, practice and qualifying will move to Prime for the first half of the season and to TruTV and Max for the second half of the season. However, Fox retained practice and qualifying coverage for the Daytona 500, All-Star Race, and the Clash.

While this shook up the TV schedule quite a bit when NASCAR released the official schedule Wednesday, the new look for NASCAR broadcasting became a reality.

What’s Different?

Despite the priorly mentioned changes, the new TV schedule, bunched together, looks like this:

  • Five races on Fox
  • Five races on Prime
  • Five races on TNT
  • Four races on NBC
  • Ten races on FS1 (3 non points races)
  • Ten races on USA

Notably, fans will have to have both cable and streaming to watch at least 30 of the 39 NASCAR Cup Series events in 2025. The most drastic change is to the availability of network or “free” TV races in 2025.

This season, NASCAR had 20 races on network TV, Fox, and NBC, down one from 2023. However, this was due to a downpour in Los Angeles bumping the Clash up one day and on to FS1. Next year, this number drops to Nine.

While Fox is keeping key races on network TV, NBC is cutting the playoffs from five races on network TV to three in 2025.

What Does This Mean

While making up slightly over half of all races in 2025, 51.282%, network TV races made up 62.777% of NASCAR’s 110.685 million viewers. Furthermore, according to our 2024 TV tracker and 2023 comparison, network TV was up 12.683% in 2024, with its average viewership per race up 9.601%.

These numbers say what everyone already knows: Racing on the big networks is extremely important to viewership. However, it is equally important to get new eyes on a race. While ratings were up 1.210% in 2024, that 110.685 million viewers could drop off with this new TV deal.

So, should fans be worried? From the NASCAR perspective, this risk, while it could limit NASCAR’s viewership, gives the sport a fresh start with a new and returning partner.

For some time now, fans have complained of a stale product on Fox and NBC. NBC refreshed earlier this year, with Leigh Diffey taking over play-by-play duties. But the overall refresh from Prime and TNT might be what fans want in 2025.

How this drop-off in network races will affect NASCAR is unknown right now. But when the numbers roll in, fans could be pleasantly surprised. Much like this year, we at the DailyDownforce plan to keep up with this, and when 2025 is over, this topic might return to the forefront.

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Kauy Ostlien

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