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One of the biggest pet peeves amongst NASCAR fans is the lack of superstars in NASCAR. Why is that and what can NASCAR do about it? Elite Precision 29 talked about it in one of his latest videos saying that NASCAR does not have any current superstars.
Elite Prevision 29 talks about how NASCAR transitioned from a mainstream to more or a niche sport over the years. This probably has had a lot of impact on how the general public views racing. The general public can probably name superstars from the 2000s like Jeff Gordon or Dale Earnhardt Jr, but ask them who William Byron or Martin Truex Jr. are.
Yeah, that will end with a questioned look on their face. It’s unfortunate, but it’s a fact of reality. NASCAR is no longer a sport that appeals to the general public, rather to a niche following of hard-core fans.
The drivers just are not as marketable as they once were for this very reason. It’s kind of hard to make drivers superstars if they are not a part of a mainstream sport.
Now, what caused this and how can NASCAR tackle it. Elite Precision 29 boils it down to the drivers and NASCAR itself.
How much of this is truly down to NASCAR, and how much of it is down to the reception of the public towards NASCAR? That is uncertain, but it is a fact that NASCAR drivers are just not as prevalent in marketing the sport as they once were.
Are drivers just not as marketable as they once were? Elite Precision 29 goes into detail about why he thinks that drivers just are not as big personalities as they once were. Do these big personalities still exist within the sport?
Guys like Ross Chastain and Kyle Busch are here to wear the “Black Hat” and Chase Elliott is the most popular driver, but they just are not in the mainstream like older drivers were. Could they maybe do more to put themselves out there?
All of these questions are answered by Elite Precision 29 with his theories, but it does seem that something needs to change if NASCAR wants to get back into the mainstream. If NASCAR ever gets back there, it will be because of some way to grab the attention of the general population.
The best way to do that is through the personalities of the drivers. They can sell the sport sometimes even better than the on-track product itself. Elite Precision 29 goes into more depth about how these drivers can improve their status, and how NASCAR can better market their stars.
Gone are the days of drivers like Jeff Gordon on Saturday Night Live. NASCAR would likely need to do something different in order to gain some of that mainstream attention back.
