What’s Happening?
NASCAR has officially announced that the NASCAR Xfinity Series will move to The CW a season early. The CW will exclusively broadcast the final 8 races of the NASCAR Xfinity Series season, starting with the regular season finale at Bristol on September 20th, going through the entire Playoffs, and finishing off with the Championship Race at Phoenix on November 9th. NBC will still produce the broadcasts, with Rick Allen, Steve Letarte, and Jeff Burton commentating, but they will be televised on The CW.
We have incredible media partners who collaborate at an exceptional level to showcase the excitement of live NASCAR racing,. We’re looking forward to having The CW get a head start as the home of the NASCAR Xfinity Series with the help of NBC Sports and continuing to deliver our fans thrilling on-track action
Brian Herbst, NASCAR Senior Vice President, Media and Productions
We have a great partnership with NASCAR and welcome The CW to the family of NASCAR broadcasters. This sneak peek of NASCAR Xfinity Series races will continue to feature NBC Sports’ critically acclaimed NASCAR production while assisting in the transition for fans to watch the Xfinity Series on The CW full-time in 2025.
Rick Cordella, President NBC Sports
- The change in broadcasters means a change in start times for all of the final 8 races except Bristol (Sept. 20th). Kansas (Sept. 28th) Talladega (Oct. 5th), The Charlotte ROVAL (Oct. 12th), Homestead-Miami (Oct. 26th), and Martinsville (Nov. 2nd) were moved to 4 PM ET. Las Vegas (Oct. 19th) and Phoenix (Nov. 9th) were moved to 7:30 PM ET. All races will have 30 minutes of pre-race coverage.
- NASCAR announced that The CW will be the exclusive broadcaster of the Xfinity Series starting in 2025. The CW bought the rights for a reported $800 million for 7 years, including about $115 million per year according to Sports Business Journal.
- A surprise move from NASCAR was met with excitement and intrigue from the fans. NASCAR is beginning its new media deal one season early.
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