Popular, Timeless Toy Brand Joins NASCAR

LONDON, ENGLAND - NOVEMBER 27: Lego figures are displayed on the opening day of BRICK 2014 at the Excel Centre on November 27, 2014 in London, England. The four day event showcases creations by some of the world's best Lego builders and runs until November 30th. (Photo by Dan Kitwood/Getty Images)
In a trackside activation at Daytona, LEGO announced a licensing agreement with NASCAR

What’s Happening?

LEGO announced Sunday ahead of the Daytona 500 a new partnership with NASCAR. This agreement gives LEGO rights to produce NASCAR stock car models for children of all ages. As part of the announcement, LEGO shared that it would have a Gen 7 technic model on sale March 1st.

What You Need to Know:

  • LEGO announced they have a licensing agreement with NASCAR.
  • The first licensed NASCAR model will be available for purchase March 1st.
  • The availability of LEGO NASCAR models serves as yet another way for future NASCAR fans to connect with the support.

In the Stands

Fans on Twitter were thrilled with the news.

For many, this Lego deal is a sign of NASCAR’s resurgence to the mainstream.

On Reddit, fans’ responses covered the spectrum. While some were skeptical of the accuracy of the model, many others shared their anticipation.

With more and more brands partnering with NASCAR, the sport is reaching new fans daily. Lego gives access to even more fans. TDD is monitoring this news and will update after building the new model soon.

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