Out of the Groove: Jeff Gordon Sounds off on NASCAR’s Branding Problem

Jeff Gordon made some interesting comments this week on branding in NASCAR. Eric Estepp breaks down these comments and what he thinks of them in the most recent Out of the Groove.

• Eric discusses some Truck Series news on who will drive for Rackley W.A.R. to finish out the season.
• Eric brings up how new race teams have built their own brand in recent years differently than other race teams.
• How does the charter system make the teams more like “Franchises”, and does that help build up teams’ brands?
• However, there has to be a balance between building drivers’ and teams’ brands, but it seems that team owners’ and drivers’ motivations are not perfectly aligned.

What is the solution to this, and is there a perfect solution? Maybe we will never know, but Eric contributes to an interesting conversation.