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Out of the Groove on The Daily Downforce

Out of the Groove: Jeff Gordon Sounds off on NASCAR’s Branding Problem

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Eric Estepp

The #1 NASCAR content creator on YouTube, Eric Estepp hosts Out of the Groove, a daily talk show covering news and trending topics in the NASCAR fan community.

Jeff Gordon made some interesting comments this week on branding in NASCAR. Eric Estepp breaks down these comments and what he thinks of them in the most recent Out of the Groove.

  • Eric discusses some Truck Series news on who will drive for Rackley W.A.R. to finish out the season.
  • Eric brings up how new race teams have built their own brand in recent years differently than other race teams.
  • How does the charter system make the teams more like “Franchises”, and does that help build up teams’ brands?
  • However, there has to be a balance between building drivers’ and teams’ brands, but it seems that team owners’ and drivers’ motivations are not perfectly aligned.

What is the solution to this, and is there a perfect solution? Maybe we will never know, but Eric contributes to an interesting conversation.

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Out of the Groove is the No. 1 NASCAR News and Talk Show on YouTube. With fresh episodes produced daily, Eric’s audience — the Groovy Gang — tunes in daily not only to stay up to speed with the sport, but also to be a part of the spirited and fun online conversation.

Out of the Groove consistently delivers the latest stories from around the NASCAR world, including Cup, Xfinity, Trucks, and ARCA. Out of the Groove is the best YouTube series for fans who want to stay in the know!