NASCAR Sponsor Kicked from Car Days Before Race

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Kauy Ostlien

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What’s Happening?

On Thursday, NASCAR Cup Series team Garage 66 released an updated render of Casey Mears’ No. 66 Ford Mustang for this weekend. This update was not a simple re-design of the car but an all-around removal of Mears’ original primary sponsor.

On Mar. 13, Casey Mears announced plans to return to the NASCAR Cup Series with part-time team Garage 66 at Martinsville. In what would be the veteran’s first race since 2019, GoHitchGO Trailer Services, which sponsored BJ McLeod’s Daytona 500 attempt earlier this season, was announced as the sponsor of the No. 66.

However, GoHitchGo will not be on the hood of Mears’ Mustang this Sunday. In a shock change, Garage 66, the team formerly known as MBM Motorsports, announced Thursday that Canter Power Systems and Coble Enterprises will take over as co-sponsors for Sunday’s race.

Though GoHitchGO and McLeod missed out on Daytona, the “On-Site RV, Trailer, and Camper Repair Services” brand made its in-race sponsorship debut with driver Tim Viens in the ARCA Menards Series race at Phoenix on Mar. 7.

Prior to Thursday’s announcement from Garage 66, the brand looked like a lock for its Cup Series sponsorship debut with 38 entries in a 40-car maximum field.

When asked by a user on X what happened to GoHitchGo, Garage 66’s account stated the company “Did not fulfill their obligations.” This answer could mean a number of things. Though it is vague, sponsors being kicked from cars is a repeating issue in modern NASCAR.

Fans of NASCAR have adjusted to the modern rotation of sponsors, diving and dipping in and out of the sport. Sometimes, brands fail to meet obligations, leading to fans’ theories about what happened. A recent example of this is Hooter’s departure from Chase Elliott’s No. 9 car, which ended up with the restaurant chain battling in court with Hendrick Motorsports.

For now, GoHitchGo and Garage 66’s parting of ways could be mutual, and fans may see the brand in NASCAR again.

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Picture of Kauy Ostlien

Kauy Ostlien

All Posts