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Richmond Raceway unveiled a brand-new logo on Wednesday, and fans are not sold on it. Plenty of fans on social media panned the logo for a variety of reasons. However, there is logic that is behind the design choices of the Richmond Raceway logo, here is a breakdown of some fan thoughts on the logo.
When the logo was first unveiled, fans quickly noted that this logo looked very similar to other track logos seen in recent years. Other NASCAR-owned tracks including Phoenix Raceway, Homestead-Miami Speedway, and Michigan International Speedway have all rebranded with the same general logo design. Sam Romshek noted this on Twitter.
It has the same general design cues as Phoenix, Homestead-Miami, and Michigan. This could be a part of an overall rebranding with NASCAR-owned race tracks. SMI-owned race tracks, for example, mostly have the same general logo with the track text next to it.
The benefit of this is that it better associates sister tracks with each other. Rather than tracks looking like separate entities, it’s easy to see looking at the current SMI track logos and the current logos of the four NASCAR-owned tracks that they are all partnered with each other. Previously, all ISC track logos looked very different, and, to the naked eye, it did not look like the tracks were associated with each other.
However, fans have offered a counter-example with SMI’s rebranding of Nashville Superspeedway. OK_suggestion_6092 on Reddit showed how SMI stepped away from their general template for the Nashville logo. They incorporated the guitar head, the track shape, and the SMI color and logo branding.
This shows that there are ways that tracks can get creative with their logos while also maintaining the brands of their parent companies. The designs in the track outline on the NASCAR-owned track logos show an attempt at that to some extent, but, fans still believe that the logo is not original enough.
Many fans just outright think that the logo is ugly. Now, this is tougher to analyze because beauty is in the eye of the beholder, but, what did the fans have to say?
Level1Lizard says he is tired of the “minimalist trend”, and he prefers the logos of the 2000s.
Enough-ad-3111 is concerned about other ISC tracks, Daytona and Talladega losing their iconic logos.
HelfastEddie was one of many who suggested that fixing the racing product should be higher up on the priority list than something like this.
epzik8 was one of a few who did like the logo for how it was sleek and straightforward.
Adam wants Richmond to fire whoever their marketing person is.
Ryan McAllister is one who likes the similar-looking logo.
Craig White is not a fan.
MT does not like that Richmond keeps rebranding.
The minimalistic logo definitely has its’ haters, but, a few like it as well. Regardless, this does not have any impact on the racing product at Richmond Raceway, which is the thing fans are most passionate about anyway. Regardless, this logo is not a total crowd-pleaser.
