NASCAR announced Friday a new partnership with video game environment Roblox. Players can build their own NASCAR stock car with 12 different skins and drive through the Roblox universe.
What You Need to Know:
- NASCAR has announced the next partnership in their attempts to reach a new audience.
- Roblox is a social gaming platform that hosts 52 million active users daily.
- As NASCAR celebrates its 75th anniversary and continues to target new and younger audiences, the partnership shows another step into popular culture.
NASCAR released the news early Friday.
“This is the next step in expanding NASCAR’s presence in the metaverse and engaging with the community in unique and creative ways,” said Nick Rend, NASCAR managing director of gaming & esports. “At NASCAR we want to encourage the emerging generation of digital natives to manifest their passion for NASCAR racing their own way. NASCAR Speed Hub on Roblox is an exciting new space that lets players create and evolve their NASCAR story on their terms.”
The co-founder of Badimo, Roblox’s developer, said “NASCAR’s passion for community building on the Roblox platform is remarkable.”
In the Stands
NASCAR fans familiar with the game gave their feedback.
Jerry’s Friday plans were set with the announcement.
Reddit users discussed what was coming with the new environment.
Others weren’t as familiar.
On Your Screen
This isn’t NASCAR’s first presence on the platform. Not too long ago, users developed their own stock car racing gameplay within the Roblox universe.
NASCAR released some gameplay video with the announcement.
Roblox users were way ahead though and were already streaming their experience.