Is Cleetus McFarland Bringing Dodge RAM Back To NASCAR?

Dodge might be coming back to NASCAR, and they’re bringing Cleetus McFarland with them. Yes, that Cleetus. Garrett Mitchell, the YouTube burnout king with 4.4 million subscribers, is reportedly part of a plan to reintroduce the RAM brand into the Truck Series as early as 2026. But this isn’t just about a flashy comeback. This is about NASCAR scrambling to fill a void it’s had for over a decade: star power.

• Why has NASCAR suddenly gone all-in promoting a YouTube personality like Cleetus?
• What does Stellantis’ strategy say about Dodge’s long-term commitment to the sport?
• Are we watching the next big push to manufacture a superstar the same way they did with Danica Patrick?
• And can celebrity horsepower really make up for a lack of competitive driving results?

There’s no denying that Cleetus has reached millions more followers than NASCAR itself. But is that enough to carry a brand in a high-stakes environment like national motorsports? NASCAR’s superstar drought is real, and the merchandise numbers prove it. Half the best-selling names aren’t even active full-time drivers anymore. Dodge and NASCAR seem ready to gamble big on visibility, hoping Cleetus can fire up the fanbase. But can hype make up for horsepower? This rumored announcement could hit any day now. Are we on the edge of a new era, or just the next failed experiment?

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