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From Jimmy Carter’s surprising ties to NASCAR to the sport’s plans for ramping up live-streaming and content, this video dives into the evolving dynamics of fan engagement and media presence. It also touches on controversies around AI’s role in sports and explores the future of NASCAR’s Chicago street race experiment.

• With NASCAR’s 50% increase in content production, what types of content—behind-the-scenes, driver interviews, or race analytics—would you most like to see?
• Should NASCAR continue investing in races like Chicago’s street course despite financial losses, or would rotating venues internationally provide better returns and fan engagement?
• Do you think AI can enhance the fairness or excitement of NASCAR’s championship system, or should its use in sports remain limited?

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