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Why Is Corey Heim Not In Silly Season Conversations?

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What’s Happening?

Corey Heim is one of the top prospects in the sport, and he is making his third Cup Series start of the season at Nashville in the No. 50 car for 23XI Racing. However, despite his impressive Truck Series performances, Heim has been passed over thus far for rides in 2025. Why is that, and could Heim move up to Cup in 2025?

  • Corey Heim currently sits second in Truck Series points and has an astounding 29 top-10s in his last 34 starts. He also has seven wins in that span, plus another two while running part-time in 2022.
  • However, Heim is not a slam dunk for rides during Silly Season. The Joe Gibbs Racing No. 19 car went to Chase Briscoe, and no one knows who will go to 23XI Racing should they acquire a charter.
  • Fans are anxious to see Heim move up to the sport’s top level. He is arguably Toyota’s top prospect, and fans want to see Heim in good Cup Series equipment.

What is Open for Corey Heim?

In order for Heim to race in the Cup Series in 2024, there needs to be a seat open for him. That’s one hurdle that Heim has to face, especially in the Toyota camp. The Joe Gibbs Racing No. 19 seat is already filled, as Chase Briscoe will replace Martin Truex Jr.

23XI Racing might have an open seat if they buy one of Stewart-Haas Racing’s open charters. Multiple reports have indicated that 23XI Racing will get one, but no one knows for sure.

However, Heim has some competition for the ride. Sources have told us that current SHR Xfinity Series driver Riley Herbst could land here, which would be another big blow to Heim.

There are a few Ford rides available, like The Wood Brothers, Front Row Motorsports, and Haas Factory Team. It’s not unprecedented for a prospect to switch manufacturers. For example, Jesse Love moved from Toyota to Chevrolet this season with Richard Childress Racing when advancing to the Xfinity Series.

However, Heim is very loyal to Toyota, and Toyota is very loyal to him.

Is Anything Else Holding Heim Back?

Corey Heim joined the Toyota camp when he was an ARCA Menards Series driver in 2020, and he’s never looked back since. Toyota’s support of him can be traced to his sponsorship in recent years.

Since Heim joined TRICON Garage in the Truck Series in 2023, Safelite has been his sponsor for all but three races. Safelite is primarily a Toyota sponsor.

Heim has also used other Toyota sponsorships to nab rides in the upper series. In 2024, Yahoo! sponsored Heim for two races in the Xfinity Series. Mobil 1 is supporting Heim in his Cup Series endeavor at Nashville.

That said, Heim receives a lot of support from Toyota and other companies, which means he doesn’t have a ton of funding he brings himself. That could hold him back, but maybe his experience could as well.

Heim is only in his second full-time season in the Truck Series. Of current Cup Series drivers to debut this decade, 8/12 spend between three and four full-time seasons in the lower series.

Ultimately, Heim is about the time when the driver can make the jump. However, it’s not a must to do it this year, especially if there is no good place for him to land yet.

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