What’s Happening?

Brad Keselowski and RFK Racing as a whole made great strides in 2023. Both Keselowski and teammate Chris Buscher made the Playoffs in 2023 with Buescher winning three races. However, Keselowski still has things to prove in 2024 both as a driver and an owner.

• Brad Keselowski moved up an impressive 16 spots (24th to 8th) in the final points standings compared to 2022. He also had 7 top-5s and 16 top-10s, but, he failed to win a race.
• Keselowski bought into Roush-Fenway Racing before the 2022 season, and the team was rechristened RFK (Roush-Fenway-Keselowski) Racing as a result. Since Keselowski bought into the team, the team has improved.
• Fans are hotly anticipating how RFK Racing can improve from their 2023 success. Can Keselowski and the team make it back to the Championship level they were at?

Can He Win a Race in RFK Equipment?

There is one accomplishment that Brad Keselowski remains without as an owner-driver, he has not won a race. The last time a Cup Series owner-driver won a race for the team they owned was Tony Stewart in 2016. Denny Hamlin has won races since he formed 23XI Racing, but, he’s still driving for Joe Gibbs Racing.

Keselowski is currently in a career-long 96-race winless streak. That’s also the 2nd longest streak amongst current full-time Cup Series race winners. Justin Haley is the only driver with a longer streak at 105, and that win was literally due to a perfectly timed lightning strike.

Keselowski came close to winning a few times since joining RFK. He led the most laps in the 2022 Daytona 500, and he was passed for the lead on the last lap by Joey Logano at Atlanta in March of 2023. Keselowski has gotten close, now, it’s all about finishing the deal.

Can he close out a race in 2024? He is sure to be one of the favorites for the Daytona 500 and every superspeedway race throughout the season.

Can He and RFK Racing Take the Next Step?

While RFK Racing and Brad Keselowski had a spectacular 2023 season, both still have room for improvement. Keselowski was knocked out of the Playoffs in the Round of 12, and Buescher was booted in the Round of 8. Keselowski is a Champion with 35 race wins, so, driver talent is not an issue.

2024 comes down to whether or not RFK Racing can take the next step. Can they go from solid Playoff contenders to true Championship contenders?

At their best, RFK can race with and beat the best that NASCAR has to offer. It’s all about doing that consistently. That is what they have to do if they want to become Championship contenders.

That is easier said than done. Joe Gibbs Racing, Hendrick Motorsports, Team Penske, and the like will all be back and as competitive as they ever have. Beating those teams week-in and week-out does not happen overnight, but, the foundation has been laid by RFK Racing to make it happen.

As Brad Keselowski prepares for the 2024 season, can he take that next step? Can he return to his winning ways, and, can he prove that his race team will become a true Championship contender?