New Hampshire Motor Speedway (NHMS) today announced that USA TODAY will serve as the title sponsor of the USA TODAY 301 NASCAR Cup Series (NCS) race on Sunday, June 23.

The USA TODAY 301 NCS race is the grand finale of New England’s only NASCAR weekend that also features the SciAps 200 NASCAR Xfinity Series (NXS) race and the Mohegan Sun 100 NASCAR Whelen Modified Tour (NWMT) race on Doubleheader Saturday, June 22.

“We are thrilled to partner with New Hampshire Motor Speedway and Speedway Motorsports for the USA TODAY 301 NASCAR Cup Series race,” said Gannett | USA TODAY Network Vice President of Sports Revenue Strategy Nate Scott. “Racing ranks high among our 50 million engaged sports audience, and we can’t wait to share the excitement and incredible content with our loyal fans.”

The USA TODAY 301 is NHMS’s 53rd NCS race. Martin Truex Jr. is the defending NCS race champion at “The Magic Mile.”

“We are proud to welcome USA TODAY to New England’s only NASCAR weekend,” said New Hampshire Motor Speedway Executive Vice President and General Manager David McGrath. “USA TODAY is a highly recognizable and respected name in the media landscape committed to providing high-quality and trusted content to their readers, just as the New Hampshire Motor Speedway team provides an unforgettable experience for our race fans each year. We can’t wait to work with USA TODAY to give our fans the best NASCAR experience in the country next month!”

NHMS’s 2024 NASCAR race schedule includes:
• Sunday, June 23 | 2:30 p.m.: USA TODAY 301 NCS race (USA | PRN | SiriusXM)
• Saturday, June 22 | 3:30 p.m.: SciAps 200 NXS race (USA | PRN | SiriusXM)
• Saturday, June 22 | 6:40 p.m.: Mohegan Sun 100 NWMT race (Monday, June 24 on FloRacing (Time TBD))

— New Hampshire Motor Speedway —