RFK Earns YouTube Silver Creator Award
RFK Becomes Second Team in NASCAR to Reach 100,000 Subscriber Milestone
CONCORD, N.C. (Oct. 2, 2024) – RFK Racing’s social and digital team has been honored with YouTube’s Silver Creator Award, recognizing creators who surpass 100,000 subscribers. RFK is one of just two NASCAR teams to receive this prestigious accolade.
“We are incredibly proud to have reached this milestone and to receive YouTube’s Silver Creator Award,” said Kevin Woods. “It’s a testament to the hard work of our team and the passion of our fans. Our goal has always been to deliver unique, engaging content that benefits our fans and provides value for our partners, and this accomplishment underscores the team’s dedication to setting the standard in the industry.”
The RFK team has utilized various long-form content – behind-the-scenes tours, in-car on track testing footage and the team’s weekly SiriusXM Show, Backstretch Banter – to provide its followers with an exclusive look into the team’s day-to-day operations.
YouTube Shorts have also become a priority for RFK to help widen the subscriber base, growing the total amount of subscribers by over 90,000 in the past year alone.
RFK’s marketing and communications team has established itself as an industry leader, earning multiple awards for its innovative strategies and impactful campaigns while setting the standard for excellence in motorsports marketing. The team was awarded the 2023 Team Achievement Award by the AMA (American Marketing Association) and has been continuously recognized by various leading marketing organizations for outstanding creativity, innovation and excellence in the field of marketing and communications.
About RFK Racing
RFK Racing, in its 37th season in 2024, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion, Brad Keselowski, and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988 and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass three hundred wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, is the 2012 NASCAR Cup Series Champion. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content and experiential marketing campaigns. Visit rfkracing.com, and follow the team on all social platforms @rfkracing.
