Popular, Timeless Toy Brand Joins NASCAR

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Bryan Moyers

These articles are written perfect and staggered special. If you wanna read em, they CAN inform you. -Harry Hogge, probably.

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In a trackside activation at Daytona, LEGO announced a licensing agreement with NASCAR

What’s Happening?

LEGO announced Sunday ahead of the Daytona 500 a new partnership with NASCAR. This agreement gives LEGO rights to produce NASCAR stock car models for children of all ages. As part of the announcement, LEGO shared that it would have a Gen 7 technic model on sale March 1st.

What You Need to Know:

LEGO announced they have a licensing agreement with NASCAR.
The first licensed NASCAR model will be available for purchase March 1st.
The availability of LEGO NASCAR models serves as yet another way for future NASCAR fans to connect with the support.

.@LEGO_Group is a new licensee of @NASCAR this year, and it will start selling a Lego version of the Gen 7 on March 1st as part of its Technic advanced models line. pic.twitter.com/YJm36u9lG3
— Adam Stern (@A_S12) February 19, 2023

In the Stands

Fans on Twitter were thrilled with the news.

For many, this Lego deal is a sign of NASCAR’s resurgence to the mainstream.

On Reddit, fans’ responses covered the spectrum. While some were skeptical of the accuracy of the model, many others shared their anticipation.

With more and more brands partnering with NASCAR, the sport is reaching new fans daily. Lego gives access to even more fans. TDD is monitoring this news and will update after building the new model soon.