Panini America, the world’s largest sports and entertainment collectibles company and the official trading card partner of NASCAR, has announced a partnership with Stewart-Haas Racing to serve as the primary sponsor of the #4 Ford Mustang driven by NASCAR Cup Series rookie-of-the-year points leader Josh Berry in the Brickyard 400 July 21 at Indianapolis Motor Speedway. The partnership marks Panini’s first primary car sponsorship of the 2024 season and its first at the Cup Series level since 2021. (Panini had primary car partnerships from 2019 – 2023 at the Xfinity Series level.)

The paint scheme features Indiana Fever rookie and WNBA All-Star Caitlin Clark. Panini has an exclusive partnership with Clark, and the paint scheme will be focused around one of her trading cards “Raining 3s” that is part of Panini’s recently released Caitlin Clark Collection that is now available at retailers nationwide including Target, Scheels, Rally House, Walmart and online at www.paniniamerica.net (beginning July 19, 2024).  As part of the partnership, Panini will also become an associate sponsor for the remainder of the season with logo inclusion on the No. 4 Ford Mustang and on Berry’s firesuit. Berry will also participate in several trackside marketing activations during the season.

“We are proud to be partnering with Josh Berry and Stewart-Haas Racing, starting at the Brickyard 400,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations for Panini America. “Panini America and NASCAR have had a long and successful relationship, and this is another great example of that. Josh has been exciting to watch this season and we look forward to some great finishes in the second half of the season.”

Berry is a rookie in the NASCAR Cup Series and currently sits 21st in the point standings. He has four top-10 finishes this year and has placed a season-best third on two occasions – May 12 at Darlington (S.C.) Raceway and June 23 at New Hampshire Motor Speedway in Loudon.

“Every racecar driver wants to compete at Indy. It’s hallowed ground that all of us treat with a tremendous amount of respect,” Berry said. “To be there with Panini and promote its new Caitlin Clark Collection just adds to the prestige of racing in the Brickyard 400. Indy is a great sports town and it’s an honor to have Caitlin Clark as a part of our effort.”

— Taylor Strategy —