What’s Happening?

A brand new NASCAR Craftsman Truck Series team based out of Oklahoma joins the grid in 2024. Faction46, co-owned by Lane Moore and his son Logan, will run the full schedule starting with Daytona on February 16th with an alliance from Niece Motorsports. The driver will be announced later in December.

You Need to Know

• Faction46 released two takeaways, “strategic partnerships” and “fans and family first.” They highlighted different marketing campaigns including both B2B (business-to-business) and consumer-focused marketing. Faction46 also said they would reach out to their fans through fan events and “interactive social media content.”
• Faction46 has an alliance with Niece Motorsports, one of the top teams in the Truck Series. According to Moore, they are building the trucks for Faction46. Moore called Niece “Instrumental” in helping to start this new team.
• Faction46 already has social media accounts created. Fans can follow them @TeamFaction46 on X/Twitter, Instagram, and TikTok. The team has accounts under different handles on Facebook and YouTube as well. Their website is faction46.com.

Update: We now know the identity of the driver, Thad Moffitt.

The 2024 NASCAR Craftsman Truck Series has 23 races from February 16th through November 8th. This includes stops at some of NASCAR’s most iconic tracks including Daytona (February 16th), Martinsville, Bristol, and Talladega. There are also two standalone events at Indianapolis Raceway Park and the historic Milwaukee Mile. Every race will be televised live with 22 races on FS1 and the June 1st race at World Wide Technology Raceway on FOX.

What Faction46’s Co-Owner Had to Say

Lane Moore put out an official statement on starting Faction46. He expressed excitement about getting started in 2024.

We are thrilled to unveil our new NASCAR Craftsman Truck Series team and look forward to hitting the track running hard. The passion and dedication of our team, combined with the support of our fans and partners, position us for success on and off the track in year one.

Lane Moore: Faction46 Co-Owner

Moore has been passionate about racing his entire life. Now, he gets to fully dive in by being a team owner.

I love racing. I’ve loved racing all my life, whether it’s racing myself, or helping others get to the track. It’s just been something that’s been a passion of mine.

Lane Moore: Faction46 Co-Owner

What We Know

• Faction46 will run a full-time 2024 schedule in the Craftsman Truck Series
• They will have a technical alliance with Niece Motorsports.
• Faction46 will be heavily involved with content creators.

What We Don’t Know

• Faction46 has not announced their driver. They promised in their press release a “Powerful and dynamic driver,” and according to Lane’s announcement on Out of the Groove, we should know in the coming days.