NASCAR’s Debut on Prime’s Drew More Viewers than Several Races on FS1

What’s Happening?

Despite doubts heading into their debut of streaming-only races, NASCAR’s debut on Prime Video drew 2.72 million viewers. While this was less than last year’s Coca-Cola 600 on FOX, this race drew more viewers than multiple races that aired on FS1 earlier this season.

• This race’s 2.72 million viewers beat out six NASCAR Cup Series points races and eight total races, including the All-Star Race and Duels at Daytona. The broadcast also narrowly missed the 2.820 million viewers that Phoenix drew in the inaugural points race on FS1 this season.
• This total is impressive, as most expected an even sharper decline with the race now behind a streaming paywall. While it failed to beat out the 2024 Coca-Cola 600 on FOX, it came much closer than some would have expected, with Prime just 0.383 million viewers behind that rain-affected race’s 3.103 million viewers.
• Outside factors could have contributed to this number, including the hype for the 600, Memorial Day weekend, and Prime’s debut itself. However, the 18 to 49-year-old demographic drew 800,000 viewers, which Adam Stern of Sports Business Journal claims “beats all NASCAR races that have been on cable (but not broadcast TV) since at least 2022.”
• NASCAR fans had a warm reception to the Cup Series debut on Prime Video. Most reviews loved the network’s in-depth nature, broadcast booth, presentation, and commercial format compared to FOX and even NBC.

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