NASCAR TV Ratings for Kansas Show Mixed Results

What’s Happening?

Adam Stern reported the TV ratings for the 2023 AdventHealth 400 at Kansas Speedway. The race did receive a slight increase in viewership of 15,000 compared to last years Kansas race. However, the viewership was just under 300,000 less than the race on this weekend last year, which was Darlington and on Mother’s Day.

• After struggling in the TV ratings during the early portion of the season, NASCAR had seen three straight races with an increase in TV viewership. This week it remained relatively stagnant compared to the spring Kansas race from last season. It is also worth noting that NASCAR was going head to head with F1 for the first time this season.
• The ratings indeed did decrease based on the weekend from last year on the same network. However, the race was held at a different track this year with no throwback weekend. This meant likely less promotion or casual viewers for the race.
• Fans are generally optimistic about the ratings, but some are still not happy about the races being on FS1.

In the Stands

Steve Paris wants NASCAR off of FS1

Up is always better than down.

Precisely Dominic Soto

That is a good question.

Would love to see the actual amount of commercials seen on FS1 productions.

Nick Olsen gives his thoughts.

The good news/bad news of the situation featuring Steamroll.

NASCAR is heading into a critical part of the season when it comes to TV ratings. With Darlington, North Wilkesboro, and the Coca Cola 600 comings up, all of those races should perform well. Especially important given NASCAR is currently negotiating with companies for their next TV deal.