NASCAR just entered a brand new era, and the 2025 Coca-Cola 600 was the proof. For the first time in over 20 years, a brand new partner joined the Cup Series broadcast rotation, and Prime absolutely delivered. While the usual social media noise focused on negativity, those who actually watched saw one of the best NASCAR broadcasts in a very long time.
From pre-race energy to an hour-long post-race show, Prime gave NASCAR fans what we’ve been begging for: a broadcast that breathes, goes in-depth, and isn’t cut short by network time constraints. No more missed finishes. No more red-flag coverage being tossed aside. Add to that the commercial stats — 85 fewer ads than Fox, 64 laps without a single break, and you’ve got a winner. Is it perfect yet? No — some nerves and technical kinks showed. But this is their first race. If this is the starting point, imagine what’s coming next. Compared to Fox’s chaotic and outdated style, Prime brought respect, clarity, and control. NASCAR fans finally have a modern partner that cares. What did YOU think of Prime’s debut? Are you hopeful for the future, or still on the fence?
Watch Also:
