As NASCAR celebrates its 75th anniversary, the sport casts an eye to the future while it remembers its past in a new ad campaign. The campaign debuted during the Daytona 500 and will feature two more yet unreleased ads. The first ad asks “How the heck we get here?” “Progress. That’s how.” As the next gen sheds its skin, it gives way to a 50s era coupe on the beach at Daytona. The advertisement draws on the legends of the last 75 years as it promotes the men and cars that have brought the sport to where it stands today.
What You Need to Know:
- NASCAR launched a new ad campaign featuring CGI models of legendary NASCAR stock cars overlayed with footage from past and present.
- The ad campaign promotes the future of NASCAR by recalling the progress it has made in the last 75 years.
- As NASCAR continues to celebrate its diamond anniversary, fans will get to see tributes to the icons of stock car racing while the industry continues to innovate for the future.
In the Stands
The ad was met with positive feedback and support as fans enjoy watching the glory days of NASCAR – regardless of when those days might have been.
NASCAR got the response they were looking for as fans expressed pride in the sport embodied in the new ad.
In the Pressbox
SBJ’s Adam Stern shared the campaign on his Twitter feed and gave insight into what fans could expect in the next NASCAR ad.
NASCAR continues to work to balance innovation with tradition. Their efforts are showcased in their new ad campaign that speaks to all fans. While many long-time fans carry criticism for the progressive decisions NASCAR has made in recent years, the governing body reminds everyone that the sport has never remained stagnant in its history. On the contrary. The sport has been moving, Always Forward.