Legacy Motor Club Inks New Sponsorship Deal with Hertz

What’s Happening?

Jimmie Johnson’s Legacy Motor Club has reportedly inked a new sponsorship deal with Hertz. Hertz previously had a sponsorship deal with Hendrick Motorsports, sponsoring the number 24 car for William Byron in select races over the last several years. Now the brand is moving over to LMC as they will sponsor John Hunter Nemechek in the number 42 Toyota at Dover Motor Speedway later this summer.

• This is a big sponsorship land for LMC as Hertz’s parent company, Knighthead Capital Management, co-owns the Cadilac Hertz Team JOTA of the FIA World Endurance Championship.
• In previous seasons, Hertz sponsored William Byron’s 24 car for HMS. The status between the two companies is unclear. It is possible for them to continue to sponsor both, however this seems unlikely.
• The paint scheme chosen for JHN’s car at Dover is noticeably different than the scheme they sported at HMS. The HMS 24 Hertz car was typically a solid color, most recently being all yellow with black letters for the brand. Many fans considered it an eyesore. It’s refreshing that they tried something different here, with the white, black, and gold colors. It matches the Legacy branding.

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