How I Accidentally Made iRacing’s Most Viral Video of the Year
We have a special video from DJ Yee-J today since he has one of the most successful Iracing videos of the year, he will be giving us a special insight into the video and content creation in itself
- How does the $4,200 revenue from the viral video compare to your expectations, and what do you think drives higher CPM in niche content like sim racing?
- Given the success of mini-docs and sim-racing commentaries, which type of video do you think has the most potential for growth in 2025?
- How does moving away from shorts impact long-term audience loyalty and channel sustainability? Should shorts return as part of the strategy?
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