Every New NASCAR Cup Series Sponsor of the 2025 Season (So Far)

The Daily Downforce is Hiring Writers

Let us know what you think

Join the conversation on socials

What’s Happening?

Sponsorship is the lifeblood of NASCAR. Now more than ever, Sponsors are jumping onboard the side of a car at all three levels of NASCAR. This tracker will keep up with the latest headlines of sponsors debuting, returning to NASCAR, or increasing their support of NASCAR Cup Series teams. Make sure to keep this bookmarked and come back to check in on the latest!

  • This tracker will solely focus on the NASCAR Cup Series. We also have trackers available for the other NASCAR National Series.
  • This tracker features the most recently announced sponsorships at the top, with the oldest at the bottom. Their team organizes each, so please note they may not be in alphabetical order.
  • We have included some information on when this sponsor will race with the team, a little on who they are, and a quote from the team or sponsor’s press release.

23XI Racing

Shady Rays

Foundation Fighting Blindness Donation

On Jan. 30, Shady Rays, a direct-to-consumer sunglasses provider, announced a new deal with 23XI Racing to become the team’s new official sunglasses provider for the 23XI and drivers Bubba Wallace and Tyler Reddick.

Shady Rays will also serve as an associate sponsor on these two drivers’ cars in select races throughout the season. As part of the deal, Shay Rays will supply the entirety of 23XI with their “premium polarized eyewear featuring COLORUSH.”

COLORUSH is a key aspect of this deal, as stated by Shady Rays Founder and CEO Chris Ratterman in a press release from 23XI Racing. “Our advanced COLORUSH™ color enhancing technology and premium polycarbonate lenses provide the elite optical clarity that 23XI Racing’s teams need to perform at their peak.”

Front Row Motorsports

Aaron’s Rent-to-Own

Aaron’s Rent-to-Own appears on the car and firesuit of FRM’s second-generation driver, Todd Gilliland. While neither the team nor Aaron’s have commented on the sponsorship or any plans for the future, this is the first time Aaron’s has appeared on a NASCAR racecar since they sponsored Michael Waltrip in the 2017 Daytona 500.

Hendrick Motorsports

Amazon Prime Video

One of NASCAR’s newest broadcast partners, Amazon Prime Video, will sponsor Chase Elliott’s Hendrick Motorsports No. 9 in three races during the 2024 season. The deal begins at Talladega, moving to Kansas, and then the All-Star Race at North Wilkesboro in the lead-up to Prime’s five-race coverage of the NASCAR Cup Series.

In a press release from HMS, Stacey Rosenson, Head of U.S. Sports Marketing for Prime Video, said, “We’re thrilled to work with Hendrick Motorsports and Chase as we begin our NASCAR coverage in 2025. It represents an exciting extension of our new NASCAR relationship.

New Era Caps

In 2024, New Era will be the official team headwear partner of Hendrick Motorsports. Along with official HMS merchandise produced by New Era, Hendrick Motorsports drivers will wear New Era Caps in 2025.

Joe Gibbs Racing

National Debt Relief

On Jan. 30, Joe Gibbs Racing announced National Debt Relief will sponsor Denny Hamlin’s No. 11 Toyota in four Cup Series races starting with the 2025 Daytona 500. They will also sponsor Hamlin at COTA, the Coca-Cola 600, and the fall Talladega race.

According to the National Debt Relief website, “Since 2009, we’ve successfully helped more than 550,000 people get out of debt, reclaim their independence, and get their life back on track.” National Debt Relief already has a relationship with NASCAR through race sponsorship, but on-car sponsorship is a new step for the organization.

In a press release from JGR, Chief Executive Officer and Co-Founder of National Debt Relief Alex Kleyner said, “As household debt continues to be at record levels in the United States, consumers need to be aware of and have access to trusted debt relief solutions to help them get out from under overwhelming debt. As fans watch Denny race to the finish at the DAYTONA 500, we want them to know National Debt Relief could help them drive out of debt.”

Saia LTL Freight

On Jan. 23, Saia LTL Freight and Joe Gibbs Racing announced a multi-year deal for the transportation and logistics company to sponsor Gibb’s Grandson, Ty, on the hood of his No. 54 Camry. Saia will sponsor Gibbs seven times in 2025, starting at Atlanta and ending at the Las Vegas playoff race.

According to its website, the Louisiana-based less-than-truckload transportation company has over 15,000 employees and 214 terminals in the U.S. Via the press release from JGR, their engagement with their employees and customers was a key reason for Saia joining the No. 54.

“This is a tremendous opportunity for Saia that will allow us to engage with our employees, customers, and the community in a new and exciting way,” said Saia Executive Vice President and Chief Customer Officer Ray Ramu. “We are looking forward to a winning season ahead.”

Kaulig Racing

Sea Best Seafood

Kaulig Racing and Sea Best Seafood are expanding their sponsorship in a major way in 2025. The seafood and meat distributor will be the primary sponsor of Ty Dillon’s No. 10 in 20 races throughout the 2024 season, beginning at the Clash at Bowman Gray Stadium.

Following a one-race deal with Kaulig in 2024, the brand saw NASCAR as a route to connecting with its consumers. “As a family-owned brand committed to quality and excellence, aligning with NASCAR’s passionate fanbase allows us to connect with loyal consumers who share our values,” said Executive Vice President of Beaver Street Fisheries Mark Frisch in a Kaulig press release. “We’re proud to be part of this incredible journey and look forward to an exciting season ahead.”

Grizzly Nicotine Pouches

American Snuff Company’s Grizzly Nicotine Pouches will sponsor Ty Dillon in nine races during the veteran’s first full-time season at Kaulig Racing. Grizzly Nicotine Pouches will sponsor the No. 10 in several notable races during the nine-race schedule, including the All-Star Race, Coca-Cola 600, the Southern 500, and the fall Talladega race.

Their parent company, American Snuff Company, is owned by RJ Reynolds Tobacco Co., who used to sponsor the NASCAR Cup Series via their Winston brand. Grizzly Nicotine Pouches are a “tobacco leaf-free” nicotine product. Similar brands, such as RCR’s sponsor Zone, are beginning to appear in NASCAR more often.

Via the press release from Kaulig, Director at American Snuff Company, Brent Trader Sr. claims that NASCAR is a great way to reach their consumers. “NASCAR is an extension of who our consumer is, and this collaboration shows we’re right there with them every step of the way,” said Trader Sr.

Garage 66

The Veterans Ranch

The Veterans Ranch will sponsor Garrett Smithley’s attempt at the Cook Out Clash at Bowman Gray Stadium in 2024. Smithley will race with the newly renamed Garage 66, formerly known as MBM Motorsports. The Veterans Ranch supplies equine therapy for Active Duty Military, First Responders, Gold Star Families, and Veterans dealing with PTSD.

J.R. Smith, Vice President of the Veterans Ranch, stated in a press release from Garage 66, “This collaboration is a remarkable opportunity to highlight the important work we do at The Veterans Ranch, supporting Veterans, Gold Star Families, and First Responders through equine therapy.”

Richard Childress Racing

Titan Risk Solutions

Titan Risk Solutions is expanding its sponsorship of Richard Childress Racing in 2025. After sponsoring one race in 2024, Titan will step up its program with RCR by sponsoring three of RCR’s drivers at times throughout 2025. This includes both Xfinity Series cars and Austin Dillon’s No. 3 Cup Series entry.

Based out of Kansas, Titan Risk Solutions supplies insurance-related services to those in the trucking industry. Titan Risk Solutions President Tim Smith was impressed with the exposure provided by their start with RCR last season.

“We’ve already seen the power of our partnership with Richard Childress Racing and have thoroughly enjoyed introducing Titan’s real-time platform of trucking solutions through our team partnership,” said Smith in a press release from RCR.

Bank OZK

Bank OZK, a bank with locations in six states, will make its NASCAR debut on the hood of future Hall of Famer Kyle Busch’s No. 8. This multi-year deal will see Bank OZK on the No. 8 for multiple races in 2025.

Furthermore, Bank OZK and RCR will have a relationship beyond sponsorship. Bank OZK will be RCR’s official banking partner, and RCR’s press release claims that they will “provide the organization with a comprehensive suite of financial services.”

Rick Ware Racing

DuraMAX and Take 5 Oil Change

DuraMAX and Take 5 Oil Change will be prominent on the hood of Corey LaJoie’s No. 01 Mustang as he attempts to qualify for the 2025 Daytona 500. DuraMAX is a multifaceted car maintenance product, and Take 5 is a well-known chain supplying quick oil change services.

Like many companies in the vehicle maintenance industry, Take 5, and DuraMAX are excited about the connection sponsorship in NASCAR brings to their customer base. Take 5’s EVP and President Mo Khalid expressed this in a press release from RWR.

“Partnering with RelaDyne and Corey LaJoie is a natural fit, as this partnership represents the passion and performance we at Take 5 Oil Change strive to deliver every day,” Khalid said. “This collaboration highlights our commitment to innovation and our strengthened connection with our customers.”

Spire Motorsports

B’laster

B’laster Holdings will sponsor new Spire Motorsports driver Michael McDowell in two races in the 2025 season. This sponsorship will be at two of the biggest races of the year, the Spring Talladega race and the NASCAR Cup Series debut at Autódromo Hermanos Rodríguez in Mexico City, Mexico.

B’laster products had not graced the hood of a NASCAR Cup Series car since 2022 when they sponsored B.J. McLeod. The brand and its line of automotive care products joined with Spire to continue growing their presence in NASCAR, as expressed by their President and CEO, Randy Pindor, in a press release from Spire Motorsports.

“It was a no-brainer for us that we wanted to continue to have a presence in the Cup Series. Michael McDowell really made some waves in the 2024 season, and we are excited to be able to continue working with him and the Spire Motorsports team for 2025.”

Workforce

Spire earned another major sponsor with Workforce-Occupational Health & Safety Solutions, signing a multi-year deal to sponsor Michael McDowell beginning with the Cookout Clash at Bowman Gray Stadium on Feb. 2.

Workforce-Occupational Health & Safety Solutions, among other services, works to connect injured employees with the healthcare they need. They will serve as the primary sponsor of the No. 71 a total of three times in 2025.

In a press release from Spire, Zachary Roberts, Workforce’s President and CEO, expressed the value he finds in NASCAR sponsorship, saying, “Workforce has now been involved in motorsports for many years, and we genuinely understand the impact NASCAR provides in expanding our brand to potential new partners nationwide.”

Trackhouse Racing

Red Bull

In one of the most significant sponsorship deals of the 2025 NASCAR off-season, Trackhouse Racing will bring Red Bull back to NASCAR for the first time since 2011.

In 2025, Red Bull will serve as the primary sponsor in six races for Trackhouse. Five of these will be with Shane van Gisbergen and once with Connor Zililsch in his NASCAR Cup Series debut at Circuit of the Americas.

In a post on X following the announcement, Trackhouse owner Justin Marks expressed that bringing Red Bull back to NASCAR was a goal of his as a NASCAR owner.

Legacy Motor Club

DriveValue.com

DriverValue.com will sponsor John Hunter Nemechek at Nashville Superspeedway in 2024. The two announced this partnership very early on in the NASCAR sponsor Silly Season, on Sept. 20.

According to their website, DriverValue.com’s platform “equips business owners and leaders with the education, insights, resources, and experts needed to maximize profits, attract exceptional talent, build impactful cultures, and drive unprecedented value.”

This story will be updated as announcements happen throughout the 2025 season.

Foundation Fighting Blindness Donation

Let us know what you think

Join the conversation on socials

Share this:

Picture of Kauy Ostlien

Kauy Ostlien

All Posts