As NASCAR continues its western swing in Phoenix, the sport’s personalities can find themselves with a little more time on their hands amid all the travel.
Some sponsors enjoy their name on the car, while others, like United Rentals, want to see their name on the cars and both races. Those logos are seen by fans all weekend, but the real social media engagement comes midweek as racers post entertaining content and giveaways
Drivers are constantly asked by their sponsors to do more than just carry a paint scheme, but a simple shoutout can be boring. So these drivers – and Michael Waltrip – have a little fun with their sponsors.
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Less fun, but still an impactful tie from driver to sponsor, McDowell shares a tribute to the late founder of Love’s Travel Stops.
KFB has been practicing his acting skills on wife Samantha’s TikTok in the offseason. He puts the chops to use with Cheddar’s.
Josh Berry, Dale Earnhardt Jr.
While Berry fills in for Chase Elliott in Cup, he still has Xfinity duties driving for Dale Jr. The two are working hard to provide more value for sponsor, Tire Pros.
Chastain’s sponsor WorldWide Express wants to give back and The Melon Man is happy to promote their effort in the community.
A popular Harvick sponsor, Hunt Brothers Pizza, likes giving away tasty prizes. “The Closer” gave a way a father-son autograph package themed in green.
Joe Gibbs Racing
All of Joe Gibbs Racing shared some Interstate Batteries nostalgia.
YRB subtly drew on Spotify to engage with fans by creating a playlist for the ride to Phoenix.
Ricky Stenhouse Jr.
The Daytona 500 winner had a suggestion for Blaney’s playlist.
Paint schemes can be cool, but seeing drivers have fun with their sponsors and fans can engage an otherwise mundane midweek lull.