With the 2024 NASCAR Cup Series season in the books, let’s take a look at NBC’s viewership stats from this season.
| 2024 Viewers | 2023 Viewers | Change | |
| Total Viewers | 51.043 Million | 49.964 Million | +2.160% |
| Average Viewers Per Race | 2.552 Million | 2.498 Million | +2.160% |
| Total Cable Viewers (Ten Races) | 21.189 Million | 26.485 Million | -19.996% |
| Total Network Viewers (Ten Races) | 29.854 Million | 23.479 Million | +27.717% |
This season, the major boost came from those viewing races on NBC. That 27.717% boost lead the overall boost of 2.610%. NASCAR as a whole saw a 1.210% increase in overall viewership among all points and non-points races on Fox, FS1, NBC, and USA.
However, the series saw a dip on cable (USA) in 2024. This is perhaps due to its competition with the NFL and a handful of weather-affected races.
| Playoff Ratings | 2024 Viewers | 2023 Viewers | Change |
| Playoff Total Viewership | 23.008 Million | 21.957 Million | +4.787% |
| Network Playoff Race Total Viewership (Five Races) | 12.387 Million | 11.840 Million | +4.620% |
| Cable Playoff Race Total Viewership (Five Races) | 10.621 Million | 10.117 Million | +4.982% |
As far as the playoffs go, the Cup Series saw an all-around boost in viewership. This boost was consistent on both cable and network TV, with network viewership only beating out cable by a few million viewers. Notably, the series finally at Phoenix saw a slight decrease of 0.025 Million (-0.856%) from the race’s 2023 finale.
Below are some of the superlatives from the 2024 NBC season. These are the races that did exceptionally well or exceptionally poorly, depending on certain factors.
| NBC | 2024 Season | |
| Most-Viewed | Chicago Street Race (3.87 Million) | Daytona 500 (5.964 Million) |
| Least-Viewed | Watkins Glen (1.809 Million) | Clash at the LA Coliseum (1.511 Million) |
| Biggest Increase | Race 18 at New Hampshire (+82.5%) | Dover (+83%) |
| Biggest Decrease | Race 27 at Atlanta (-20.977%) | Daytona 500 (-27.0%) |
Despite more rain for the 2024 edition of the Chicago Street Race it still carried the bulk of the NBC viewership. However, Watkins Glen, a first time playoff race with an exciting finish this year, saw 1.809 million viewers, this race was up against week two of the NFL and on the USA Network.
New Hampshire saw the biggest single-race weekend boost, with the race up 82.5%. However, it should be noted that this race was up against a 2023 New Hampshire race that was delayed a day. The largest decrease goes to Atlanta, which dropped 20.977% from its summer race in 2023.
Overall, this season was a solid up-tick for NASCAR, NBC, and Fox. With the new media rights deal next year, it will be interesting to see just how the sport does on cable TV, network TV, and streaming.
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Three races into the season, the new Chase format has already intensified the competition for a foothold in the NASCAR standings. As a system that rewards both race winners and those who maintain consistent results, it keeps the postseason race open for a wide range of contenders, while cycling out those drivers who can’t get their wheels under them during the season.
In the NASCAR Cup Series, Tyler Reddick has established himself as the early points leader with a dominant lead. After securing three consecutive victories, he enters Phoenix Raceway as the clear favorite to make the Chase, while the rest of the field looks to break his momentum.
However, the start of the season has been difficult for several drivers. Despite their previous accomplishments, these competitors are currently struggling to maintain their standing in the early stages of the race to the Chase.
Christopher Bell
Last season, Christopher Bell kicked off his campaign with a dominant stretch of three wins stretching from Atlanta to Phoenix, propelling him into a clear spot for the postseason.
The early stages of his 2026 campaign, however, have made it difficult for him to secure even top-five or top-ten finishes. Bell currently sits 24th in the standings with 59 points. The speed has been there, yet in-race incidents have dug him into a points hole.
At Daytona International Speedway, Bell ran inside the top ten with fewer than ten laps remaining before the race turned on its head. Contact from behind sent his car into trouble, leaving him to limp away with a 35th-place finish, far from where he had been running.
The following race at EchoPark Speedway brought more of the same. During an overtime restart, Bell lined up on the front row when contact from Carson Hocevar pushed the No. 20 Toyota into the outside wall, turning what looked like a chance at a trip to victory lane into another lost afternoon, ending his day 21st.
Bell finally managed to stop the downward slide at COTA. When a late caution flew, he took a gamble on fresh tires and charged from 16th to third, climbing through the field with solid pace. The run placed Bell on the proverbial podium and brought home 34 points, pushing him up by seven positions in the points standings table.
Connor Zilisch
Connor Zilisch showed speed and talent this past weekend at COTA. Starting 25th, he climbed through the pack and crossed the line in 14th despite a day marred by incidents with other drivers. At one point, he even climbed from the back 30s to fourth before trouble struck again.
While numbers do not tell the whole story, for now, results from the opening racing of the season have left Zilisch with ground to make up. Zilisch collected five points at Daytona, nine at Atlanta, and 23 at COTA. The tally has left him with 37 points, placing him in 32nd in the standings, among the bottom group in the standings.
Zilisch closed last season at Phoenix (albeit in the O’Reilly Series) with a third-place finish, hinting that the one-mile oval in the deserts of Arizona, this weekend, could offer him a chance to improve his ranking.
Chase Briscoe
Chase Briscoe entered 2026 after his best Cup season so far in his young career. His first season with Joe Gibbs Racing ended with a third-place finish in the standings. However, the early stretch of the 2026 season has delivered mixed returns.
Briscoe finished runner-up at Atlanta, but the other two races have slipped through his fingers after looking strong. Briscoe came home in 36th in the Daytona 500, and after starting from third at COTA, he had high expectations.
But his weekend came undone on Lap 63 of the 95-lap race when the No. 19 Toyota lost its transaxle. Briscoe said the car shifted into neutral before smoke began to rise, leaving him with a 37th-place result.
The run was his second DNF in the first three races of the 2026 season. As a result, Briscoe slid from 15th to 27th in the standings with 46 points, trailing Reddick by 140 as the series heads further west.
Beyond the Cup Series, who is facing early points trouble in NASCAR’s lower National Series?
Harrison Burton
Harrison Burton moved to Sam Hunt Racing’s No. 24 and Toyota for the 2026 season. Through the first three races, Burton has recorded two DNFs. He currently sits 34th in the standings with 18 points, a significant decline from the two top-10 finishes he held at this point last year while driving for AM Racing.
Nick Sanchez
Nick Sanchez joined AM Racing this season after closing last year with an 11th-place finish in the standings after scoring his first win in the series at Atlanta. He hoped to ride that momentum into the new season. The start, though, has come with swings in fortune.
Sanchez bagged a third-place finish at Atlanta. But a DNF at Daytona and a 25th-place run at COTA have slowed his climb. After three races, Sanchez finds himself 19th in the standings with 53 points.
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Jeremy Clements
Jeremy Clements has long cut out a role as a driver who can surprise race fans and steal a ticket into the NASCAR postseason, though, without the win-and-in format, the driver/owner will have to work much harder to do so in 2026.
Last season, Clements closed the year in 21st place in the standings and began this campaign by scoring a top-10 finish at Daytona. Since then, however, a 32nd-place finish at Daytona, a DNF at Atlanta Motor Speedway, and another P32 result at Circuit of the Americas have left him in P30 with 25 points, placing him well below the cut line.
Grant Enfinger
Grant Enfinger entered the 2026 season after a run in 2024 that carried him to the Championship Four. And last year, despite not reaching victory lane, he sat seventh in the standings by the end of the season.
At this point last year, Enfinger had already placed inside the top five at Daytona International Speedway and at Las Vegas. This year, three races into 2026, Enfinger has finished outside the top 20 in each race and currently stands 23rd in the standings with 41 points.
Daniel Hemric
Daniel Hemric is 19th in the standings with 46 points. After starting the season with a 26th-place finish at Daytona and a 34th-place finish at Atlanta, Hemric secured his first top-10 finish of the year at St. Petersburg. He continues to seek his second career series win following his victory at Martinsville last year.
Mini Tyrrell
Mini Tyrrell arrived in the Truck Series as a rookie after closing last season in the CARS Late Model Stock Car Tour with a fifth-place finish and three wins.
Driving the No. 14 Ram for Kaulig Racing, Tyrrell opened the 2026 season with results of 19th at Daytona and Atlanta. His run at St. Petersburg, however, ended with a 28th finish, which dropped him to 20th in the standings with just 45 points.
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Alex Bowman will not compete in Sunday’s Cup Series race at Phoenix Raceway after being diagnosed with vertigo earlier this week. The Hendrick Motorsports driver stepped out of the car during the race at Circuit of the Americas due to illness, and after further medical evaluation, the team decided he should sit out this weekend. In his place, reserve driver Anthony Alfredo will drive the No. 48.
The situation also opens the door for a substitute appearance by Alfredo while the No. 48 team focuses on owner points and waits for Bowman to be medically cleared. Beyond the immediate lineup change, the update has sparked broader discussion about Bowman’s early-season struggles and how quickly he might return to the car.
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Alex Bowman will miss this weekend’s NASCAR Cup Series race at Phoenix Raceway. Hendrick Motorsports confirmed the news after Bowman was diagnosed with vertigo following medical evaluations earlier in the week. With Bowman sidelined, Anthony Alfredo will step in to drive the No. 48 car as the team prepares for Sunday’s event.
The video breaks down the latest update from Hendrick Motorsports, what it means for the No. 48 team this weekend, and how the situation could shape the early part of the season.
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