Alpha Prime Racing and Brennan Poole Partner with ARS Construction for St. Louis Xfinity Return

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Wildwood, MO – ARS Construction, a family-owned and operated full-service construction company based in Wildwood, Missouri, is proud to announce its official partnership with NASCAR as a primary sponsor of driver Brennan Poole and his car in the upcoming NASCAR Xfinity Series race at their hometown track – World Wide Technology Raceway in St. Louis, Missouri.

Joining ARS Construction in the sponsorship are NJT Law Partners and Martin Jetco, both serving as supporting sponsors for this exciting event.

Owned and operated by Kevin Larson and his son Ethan Larson, ARS Construction has been serving the greater St. Louis area for over 20 years, providing exceptional residential and commercial roofing, siding, hardscaping, water and fire damage restoration, and interior/exterior renovations. In recent years, the company has expanded its services to Oklahoma and Illinois, while maintaining its mission of protecting and enhancing its clients’ most valuable asset – their home.

The ARS Construction-branded car driven by Brennan Poole will take to the track at World Wide Technology Raceway on Saturday, September 6, giving fans a chance to cheer for a local business supporting a hometown race.

“We are thrilled to bring the ARS Construction name to the NASCAR Xfinity Series — and to do it right here in our own backyard,” said Kevin Larson, co-owner of ARS Construction. “This partnership represents our shared values with the sport – hard work, precision, and a commitment to excellence.”

“As a lifelong NASCAR fan, it’s an honor to see our family business on the track in St. Louis,” added Ethan Larson, co-owner. “Partnering with Brennan Poole for our hometown race is an exciting opportunity to connect with fans and the community that has supported us for decades.”

“ We are so excited to partner with family-owned businesses, because we are a family business in racing! ARS Construction has a 20-year legacy, and I’m so happy to represent them,” Poole said. “I’ve always been so interested in home building and design, and in my spare time I’m usually watching HGTV or looking at homes!” 

ARS Construction’s entry into NASCAR sponsorship reflects its commitment to building strong relationships both on and off the track. The company looks forward to engaging with racing fans and showcasing the same quality, dedication, and attention to detail that have made it a trusted name in the construction industry.

The action at World Wide Technology Raceway kicks off with practice and qualifying, leading into the high-stakes NASCAR Xfinity event on Saturday, September 6, with broadcast coverage set for The CW, plus radio access via MRN and SiriusXM NASCAR Radio (Ch. 90).

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