Alex Bowman Meets Fortnite with Custom Arena

Alex Bowman will be running a special Fortnite paint scheme this weekend according to the team. The car will also coincide with a new arena called “Ally Arena” that will be playable in the game. The car features a code on the hood for that arena.

You Need to Know:

• This is the first time that a NASCAR scheme has ever promoted a Fortnite arena. Even if this is not specifically a NASCAR arena, nothing of this nature surrounding Fortnite has ever been seen on a NASCAR car.
• Alex Bowman has run some special paint schemes this season. Most recently, he ran a Detroit Pistons-themed paint scheme at Michigan International Speedway along with a Best Friends Animal Society paint scheme at Pocono.
• Some people were surprised at this announcement. Some said they loved the scheme, but others tried to make a joke out of it in one way or another.

In the Stands

Daniel Kriete likes the paint scheme.

Aaron H. openly wonders if this means that Epic Games could look for the NASCAR license. That may be a stretch, but, I guess it’s theoretically possible.

I mean, he probably is not going to be in the game, but, it’s possible, right?

Dylan! seems to follow people who work with Fortnite.

It seems like only a matter of time, doesn’t it?

Will Mickey Kennedy be the only guy who says that this weekend?

Alex Bell wants an Alex Bowman Fortnite skin.

Nathan also wants an Alex Bowman Fortnite skin.

On Your Screen

Darian thinks the scheme is cool, even if the circumstances surrounding the paint scheme are less than ideal.

This definitely fits in that out-of-the-box category of stories for this week. We did not expect this, but it is good to see NASCAR collaborating in some form with something that reaches young people like Fortnite does.