Alex Bowman on His Return: “I Don’t Want a Commercial”

DAYTONA BEACH, FLORIDA - FEBRUARY 15: Alex Bowman, driver of the #48 Ally Chevrolet, speaks to the media during the NASCAR Cup Series 65th Annual Daytona 500 Media Day at Daytona International Speedway on February 15, 2023 in Daytona Beach, Florida. (Photo by James Gilbert/Getty Images)

What’s Happening

Alex Bowman was interviewed on Daniel McFadin’s podcast “Dropping The Hammer.” This was the first time Bowman has been interviewed since Hendrick Motorsports announced his return from injury for this weekend at Charlotte Motor Speedway. In the interview, Bowman discussed what went into coming back at Charlotte for the Coca Cola 600, whether or not he plans to get back into a sprint car, and whether or not he actually wants a commercial.

Why Return at the Coca-Cola 600?

Some people found it bizarre that Bowman elected to return at the Coca-Cola 600, NASCAR’s longest race. Despite that concern, Bowman believes his back will be able to handle the strain of the Coca-Cola 600. His concern more-so comes from the fact that he has not been very active.

“In the car [his back] is not that bad. I think I’m gonna be hurting at the end of the 600…but I feel like for me I’m gonna be okay. I’m gonna be able to get through it.” Bowman said, “I’m more worried about the fact that I haven’t been able to work out or stay active for the last month than my back.”

In spite of his back injury, Bowman did say that he has been able to move around more than one may think. He mentioned to McFadin that he has worked some around his sprint car team’s shop and doing his best to support the 48 team. While Bowman did acknowledge the timing is not great, he is excited to get back in the car.

Will Bowman return to a Sprint Car?

Bowman said quickly that he will race in a sprint car or a midget again. The timing, however, is uncertain. Bowman even said that it could be “years” before he gets back into a car like that.

For now, Bowman’s primary focus seems to be on being healthy and consistent in his NASCAR Cup Series ride. He also expressed his desire to make sure he is there for his team and sponsors in the best way he can. Bowman also missed five races last season due to a concussion sustained at Texas Motor Speedway last fall.

“I need to put together years of consistency and not risk that with my team, but that’s a me thing. That’s not coming from above or anything…” Bowman said, “…Just trying to get back to that level of competing all the time, and representing Ally how I need to, and be at the race track, be in the race car, and actually be able to do my job.”

Bowman says is not facing pressure from Rick Hendrick to scale back his activities outside of NASCAR, but it does seem that this incident has made him rethink how to spend his free time. His primary focus seems to be competing in NASCAR at this point.

Does Alex Bowman Want a Commercial?

Alex Bowman quipped online asking where his commercial was for returning. His teammate Chase Elliott had a slew of commercials welcoming him back from injury. However, Bowman expressed to McFadin that he does not need a commercial, and he prefers to let his racing do the talking.

“I don’t want a commercial honestly. I don’t like attention. I want to win races because I want to beat everybody else not because I want the attention in victory lane,” Bowman said. “Honestly, every race I’ve won I can’t wait to get out of the race track and just get home to my friends and family and celebrate with them.”

From there, Bowman actually said to McFadin that his teammate Elliott is good for the sport. He contrasted Elliot being a guy that is nearly universally loved to Ross Chastain, a guy that is more polarizing. However, Bowman expressed that both are good for the sport.

Indeed having controversial figures puts NASCAR in the headlines, but the sport also needs guys that are easy to root for. NASCAR needs drivers who are popular. That hero vs villain arc can create a bunch of storylines.

At the end of the day, Bowman is returning this weekend, and he seems happy about it. It should be exciting to see how Bowman does

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NASCAR Suspends Multiple Cup Series Crew Members After COTA

What’s Happening?

Two NASCAR Cup Series crew members for Ross Chastain’s No. 1 team were suspended following the race at Circuit of the Americas

  • The crew members suspended were rear-tire changer Josh Appleby and jackman Kenneth Pozega.
  • They will be sidelined for two weeks, missing the races at Phoenix Raceway on March 8th and Las Vegas on March 15th.
  • The penalty comes after Ross Chastain had a loose wheel at Circuit of the Americas while running 13th. On lap 75, his wheel detached from the car, bringing out a caution. Right after the incident, Chastain was also held for 2 laps as part of the penalty, as specified in the rulebook.
  • Chastain ended up finishing 35th after winning stage 1 and grabbing the fastest lap of the race. The result dropped him 9 spots on the point standings. He sits 20th with 64 points, 4 behind Ryan Preece, who holds the final Chase spot for now.
  • It’s the first time in the 2026 NASCAR season that crew members have been penalized for a loose wheel outside of pit road.

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NASCAR Reveals Full Details on The Crew Motorfest Content Update

What’s Happening?

On February 17, Ubisoft released a trailer that confirmed that NASCAR would be included in The Crew Motorfest’s next season update. Details were limited at the time, but in a press release issued today, Ubisoft revealed the full details of the update ahead of its March 4 launch.

What NASCAR Content will be Included?

  • 16 officially licensed NASCAR cars will be available at launch on March 4.
  • The 3 Next Gen Cup cars include the 2024 Ford Mustang Dark Horse, 2025 Chevrolet ZL1, and 2025 Toyota Camry XSE.
  • A 10-event NASCAR Motorfest Tour Playlist will run from qualifying rounds through finals, with players competing for the NASCAR Motorfest Tour Champion title.
  • NASCAR cars will be drivable across the full open world, not limited to playlist events.
  • NASCAR content launches March 4 as part of Season 9, which includes 31 total new vehicles across the broader season.

What Else is Included in the Update?

  • Season 9 features 31 total vehicle additions. Of those, 16 are NASCAR-related, but most are cosmetic team liveries rather than separate cars. In total, the season introduces 18 new drivable vehicles, with the remainder made up of cosmetic variations.
  • The 2019 Porsche 935 Racing Car arrives on April 1 as part of the Year Pass 3.
  • Trackforge debuts as a new user-generated track creator, offering two build templates: Motorsports and Coaster. It will have publishing and sharing functionality.
  • Custom circuits can be deployed across Moloka’i and Lanai, expanding playable layouts beyond developer-created events.
  • The RC Frenzy Playlist launches May 6, introducing two RC vehicles: Phazr General Rally Raid (2026) and Phazr Trickshot Street Tier 1 (2026). Both will be usable in dedicated events and the open world.
  • A new Island Playground, Summit Contest events, and weekly Main Stage activities round out the Season 9 content slate.

What Else has been Revealed?

Pit Stop Management
Crash Physics
Drafting System

Ubisoft says drafting will affect car speed and help save fuel, implying that drafting will be a huge factor in the game, at least with these cars. You can check out this and much more on Ubisoft’s official post linked below

Full Lineup and Prices

NASCAR Full Pack – 168,000 CC
  • HMS’s No. 9 Chevrolet (Chase Elliott)
  • HMS’s No. 24 Chevrolet (William Byron)
  • RCR’s No. 8 Chevrolet (Kyle Busch)
  • Trackhouse’s No. 1 Chevrolet (Ross Chastain)
  • Trackhouse’s No. 88 Chevrolet (Shane van Gisbergen)
  • Penske’s No. 12 Ford (Ryan Blaney)
  • Penske’s No. 22 Ford (Joey Logano)
  • RFK’s No. 6 Ford (Brad Keselowski)
  • 23XI’s No. 23 Toyota (Bubba Wallace)
  • 23XI’s No. 45 Toyota (Tyler Reddick)
  • JGR’s No. 19 Toyota (Chase Briscoe)
  • JGR’s No. 20 Toyota (Christopher Bell)
  • NASCAR Hoodie
NASCAR Chevrolet Pack – 122,500 CC
  • HMS’s No. 9 Chevrolet (Chase Elliott)
  • HMS’s No. 24 Chevrolet (William Byron)
  • RCR’s No. 8 Chevrolet (Kyle Busch)
  • Trackhouse’s No. 1 Chevrolet (Ross Chastain)
  • Trackhouse’s No. 88 Chevrolet (Shane van Gisbergen)
  • NASCAR Hoodie
NASCAR Ford Pack – 73,500 CC
  • Penske’s No. 12 Ford (Ryan Blaney)
  • Penske’s No. 22 Ford (Joey Logano)
  • RFK’s No. 6 Ford (Brad Keselowski)
  • NASCAR Hoodie
NASCAR Toyota Pack – 98,000 CC
  • 23XI’s No. 23 Toyota (Bubba Wallace)
  • 23XI’s No. 45 Toyota (Tyler Reddick)
  • JGR’s No. 19 Toyota (Chase Briscoe)
  • JGR’s No. 20 Toyota (Christopher Bell)
  • NASCAR Hoodie

Earlier this Tuesday, the official The Crew Motorfest account clarified confusion around the NASCAR bundles. The Crew Credit (CC) bundles only include cosmetic team liveries, not additional cars. The 3 base Next Gen cars (Ford Mustang Dark Horse, Toyota Camry XSE, and Chevrolet ZL1) are part of the free Season 9 update and can be purchased separately.

Mitch Rasmussen, NASCAR’s Senior Director of Interactive, said in the press release:

We’re excited to bring our iconic brand to life in The Crew Motorfest. This collaboration represents another important step in our strategy to bring NASCAR into the digital spaces and places where next generation fans spend their time, giving players new ways to interact with the culture and communities they love.

The content arrives as part of Year 3 Season 9 and is officially licensed by NASCAR. You can watch the first trailer and learn more in the article linked below

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Too Many Road Courses In NASCAR? | New Power Rankings Post-COTA!

Four road courses on the schedule, and somehow that’s enough to spark one of the biggest debates in the garage. After recent comments from Brad Keselowski questioning the business value of road racing, the conversation has picked up serious steam. Is NASCAR leaning too far into it, or is the current balance about right?

  • Are road courses truly underperforming in ratings and attendance compared to traditional ovals?
  • Does a venue like Circuit of the Americas represent a growth opportunity, or schedule oversaturation?
  • Should NASCAR prioritize sponsor markets over competitive variety?
  • And what does the ideal long-term schedule balance actually look like?

There are valid points on both sides, from sponsorship realities to fan traditions to competitive diversity. Some tracks have gained traction. Others have struggled. The question isn’t just whether road courses belong, but how many make sense within a 36-race season. It’s less about extremes and more about direction. And with future schedule changes always looming, this debate probably isn’t settled anytime soon.

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