NASCAR just beat Formula 1 in the viewership battle, but don’t start celebrating just yet. While the numbers say NASCAR won the weekend, a closer look reveals a more complicated story that could have enormous implications for the sport’s future. With Netflix’s Full Speed returning and new initiatives rolling out, NASCAR is chasing relevance in a rapidly changing media world. But is it enough to hook the next generation
Even with a ratings win over F1, NASCAR can’t ignore the more profound warning signs. The battle for Gen Z’s attention is fierce, from TikTok competition to the lack of betting and gaming engagement. Will the new TNT broadcast crew or an iRacing-backed console game make a difference? Or is NASCAR still stuck in neutral when it comes to modern relevance?
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