On Wednesday morning, Kyle Busch surprised many by announcing his energy drink brand, Rowdy Energy, was shutting down. However, fans did some sleuthing and found a legal notice against Rowdy Energy filed in the State of California on December 5, 2023. What happened to Rowdy Energy?
Kyle Busch announced that Rowdy Energy would be “Ceasing operations” through a lengthy statement on social media. In it, he mentioned some of the company’s accomplishments and thanked his customers and fans.
In the final paragraph, he announced the discontinuation of the brand saying, “Like many other new consumer brands, the headwinds have proven to be too strong, and it makes the most sense to end the journey so I can remain focused on my family and my racing career”. He finished by saying he will “Appreciate” what he learned along with mentioning his passion for “better-for-you energy drinks”.
Obviously, given his comment about “Headwinds”, something was going on behind the scenes that fans do not know about. As far as what those were, he did not say. He did mention spending more time with his family as well.
This is the second business venture Busch has shut down. He sold his Truck Series team, Kyle Busch Motorsports, to Spire Motorsports late in the 2023 NASCAR season, and he cited family in this move as well. Busch told this to Jenna Fryer of The Associated Press.
I’m at a different point in my life now than I was back in 2010.My family has grown, my Cup Series team changed this year and our son’s racing schedule has become as demanding as my own. It’s important to me to be able to spend more time with my family and my No. 8 team at Richard Childress Racing.
Kyle Busch via Jenna Fryer
A few misconstrued this legal notice as an official lawsuit, which, it was not. According to restthecase.com, a legal notice is defined as follows.
A legal notice is a written communication that the affected party sends to the opposing party, informing them of the legal action they plan to take against them. This is done when the affected party has suffered a civil grievance and is seeking compensation or legal remedy…The purpose of the legal notice is to give the defendant notice of the aggrieved party’s intention to take legal action against them and provide them with a chance to resolve the matter amicably.
restthecase.com
What was filed in the State of California was a 60-day legal notice to Rowdy Energy about alleged violations of the California Health and Safety Code. Essentially, this was Aqua Terra Aeris Law Group and Environmental Research Center, Inc. telling Rowdy Energy that, if these violations are not fixed, there will be more legal action coming.
The 9-page notice alleges that the following Rowdy Energy drinks, Power Burn Pink Lemonade, Power Burn Watermelon, Power Burn Dragonfruit, Power Burn Pineapple Passionfruit, “Exceeded allowable levels” of Lead for all four drinks plus Mercury for the Watermelon drink. The notice also alleges that the violations have been “Ongoing” since December 5, 2020.
The notice gave Rowdy Energy 60 days to fix the issues. Well, on January 10th, 36 days after the notice was filed, Busch announced the company was shutting down.
Rowdy Energy is shutting down, and it is going down with some controversy surrounding it. Regardless, Busch seems to be thankful for the overall experience he had.
Two NASCAR Cup Series crew members for Ross Chastain’s No. 1 team were suspended following the race at Circuit of the Americas
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On February 17, Ubisoft released a trailer that confirmed that NASCAR would be included in The Crew Motorfest’s next season update. Details were limited at the time, but in a press release issued today, Ubisoft revealed the full details of the update ahead of its March 4 launch.
Ubisoft says drafting will affect car speed and help save fuel, implying that drafting will be a huge factor in the game, at least with these cars. You can check out this and much more on Ubisoft’s official post linked below
Earlier this Tuesday, the official The Crew Motorfest account clarified confusion around the NASCAR bundles. The Crew Credit (CC) bundles only include cosmetic team liveries, not additional cars. The 3 base Next Gen cars (Ford Mustang Dark Horse, Toyota Camry XSE, and Chevrolet ZL1) are part of the free Season 9 update and can be purchased separately.
Mitch Rasmussen, NASCAR’s Senior Director of Interactive, said in the press release:
We’re excited to bring our iconic brand to life in The Crew Motorfest. This collaboration represents another important step in our strategy to bring NASCAR into the digital spaces and places where next generation fans spend their time, giving players new ways to interact with the culture and communities they love.
The content arrives as part of Year 3 Season 9 and is officially licensed by NASCAR. You can watch the first trailer and learn more in the article linked below
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Four road courses on the schedule, and somehow that’s enough to spark one of the biggest debates in the garage. After recent comments from Brad Keselowski questioning the business value of road racing, the conversation has picked up serious steam. Is NASCAR leaning too far into it, or is the current balance about right?
There are valid points on both sides, from sponsorship realities to fan traditions to competitive diversity. Some tracks have gained traction. Others have struggled. The question isn’t just whether road courses belong, but how many make sense within a 36-race season. It’s less about extremes and more about direction. And with future schedule changes always looming, this debate probably isn’t settled anytime soon.
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