Days after announcing a new activation with Monster Energy, 23XI Racing revealed the paint scheme for their first race featuring Monster’s new alcoholic beverage line, Beast Unleashed. The livery features the eye of a monster to match the Beast Unleashed can. The partnership will be featured on Tyler Reddick’s No. 45 TRD Camry. To most fans, the highly anticipated scheme fell flat.
What You Need to Know:
- 23XI Racing is debuting a new Monster paint scheme.
- Monster, a perennial partner of NASCAR, is using the new activation to promote their new alcoholic beverage.
- After several years of the same paint scheme across every level of NASCAR, the new livery gives fans something to talk about.
After the initial announcement, Tyler Reddick was excited for the reveal.
UPDATE 4:30 PM EST
Kurt Busch gave fans a less distracted look at the unveiling.
In the Stands
Fans on social media were thrilled to see a new paint scheme – and a new beverage.
Reddit jumped on the anticipation of new schemes.
Many fans want to put their money where their eyes are through logoed merchandise, especially diecasts.
So was the anticipation warranted? It initially appeared so as fans celebrated “something different.” The celebration quickly deflated as more images of the car were released.
Some thought it different enough to be excited over. Most were disappointed.
Some took a pretty strong opposing stance.
The Beast didn’t seem “unleashed” to Ed.
While most fans stuck to giving their opinions, others, like DennyDelivers, got creative and offered to help Monster and 23XI with a simple solution.
Fans on Reddit even questioned the synergy for the brand and Reddick, commenting on his appearance in the flashy reveal video.
From the Pressbox
Adam Stern got the pictures of the scheme shortly after the video announcement.