Throughout every NASCAR season, NASCAR fans often use TV viewership to gauge how interested the broader sports world is in NASCAR. This year, the NASCAR Xfinity Series is seeing a major overhaul in its production as it goes full-time with the CW.
We will directly compare each race’s viewership from 2024 to that race’s (or closest comparable race’s) 2025 viewership. Furthermore, we will keep a tally of how each race weekend fared compared to the same weekend last season.
This can be confusing, as under the “2025 Season as a Whole” section, races will not be compared directly to themselves but to their correlating 2024 race weekend. For example, in that section, COTA, as the 3rd race of the year, is compared to 2024’s 3rd race at Las Vegas.
If need be, we will also address any potential dips in ratings, such as weather delays, postponements, or debuting races, such as Mexico City taking over for the Spring Richmond race.
There are two reminders about the Xfinity Series. First, there are occasions in which 2024 viewership numbers or even 2025 viewership stats may not be available. Second, unlike FS1 or USA, the series’ former homes, the CW is a free, over-the-air network; this may factor into a boost in viewers.
Furthermore, information about NBC/USA’s coverage in 2024 is missing; we will note this when necessary.
The 2025 Xfinity Series Season as a Whole
All Races (27 Total in 2025)
2025 Total/Average Viewership to Date: 28.798 Million/1.067 Million Per Race
2024 Total/Average Viewership to Date (Available Data From 18 Races): 16.979 Million/0.943 Million Per Race
Total Viewership Difference (2025 vs 2024): +11.819 Million (+69.610%)
Average Viewership Difference (2025 vs 2024): +0.123 Million (+13.073%)
Weeks With Comparable Dates (No Missing Data) (18 Total in 2025)*
2025 Total/Average Viewership to Date: 20.098 Million/1.117 Million Per Race
2024 Total/Average Viewership to Date: 16.979 Million/0.943 Million Per Race
Total Viewership Difference (2025 vs 2024): +3.119 Million (+18.370%)
Average Viewership Difference (2025 vs 2024): +0.173 Million (+18.370%)
*2024 Races with missing data include tracks like Iowa Speedway, New Hampshire Motor Speedway, Nashville Superspeedway, and Chicago Street Course. If data becomes available, this section, alongside weekly comparisons, will be updated.
Food City 300 via Jeff Gluck
Xfinity got 767k. Tough draw on a Friday night, but still pretty decent. https://t.co/TSV4HZYM7S
*NOTE: This was the first race at World Wide Technology Raceway since 2010.
**NOTE: Race 26 of the 2024 Xfinity Series season at Bristol Motor Speedway scored 0.906 million viewers. This will be used for our overall comparison.
Pacific Office Automation 147 via Jeff Gluck
With the first big college football Saturday, Xfinity Series finally dipped under 1 million viewers. Portland race got 733k and Truck Series earlier that day got 262k.
*NOTE: There is no available data for last year’s race at Daytona International Speedway.
**NOTE: Race 24 of the 2024 Xfinity Series season was at Atlanta Motor Speedway on USA Network, and scored 0.803 million viewers. This will be used for our overall comparison.
**NOTE: There is no available data for last year’s race at Watkins Glen International.
**NOTE: Race 23 of the 2024 Xfinity Series season was at Darlington Raceway on USA Network, and there is no available data.
HyVee Perks 250 via Jeff Gluck
Xfinity Series hits a million viewers yet again (1.008 million this time) on The CW. Up 16 percent from last year’s Iowa race on USA (which was in June) and up 23 percent from the comparable date on the schedule last year (Daytona).
*NOTE: Race 22 of the 2024 Xfinity Series season was at Daytona International Speedway on USA Network, and there is no available data. Furthermore, there is no data for last year’s race at Iowa Speedway.
*NOTE: Race 21 of the 2024 Xfinity Series season was at Michigan International Speedway on USA Network, and there is no available data. Furthermore, there is no data for last year’s race at Indianapolis Motor Speedway.
BetRivers 200
The CW says the rain-shortened Dover race got the highest viewership for an Xfinity Series race at Dover in nine years. Average viewership of 1.047 million. Was up 19 percent over last year's Dover Xfinity race on FS1, though that was in April.
Viewership Comparison (2024 vs 2025): +0.204 Million Viewers (+26.563%)
*NOTE: The 2024 Xfinity Series Race in Sonoma was week 13 and aired on FS1.
**NOTE: Race 19 of the 2024 Xfinity Series season was at Darlington Raceway and garnered 0.782 million viewers. This number will be used in the overall comparison.
The Loop 110
The Xfinity Series race at Chicago got a great number — 1.137 million average viewers. With the race on WGN in Chicago, it was up 51% locally compared to the NBC affiliate last year.
*NOTE: The 2024 Xfinity Series Race in Chicago was aired on USA Network.
Focused Health 250
2024 Viewership: 0.803 Million Viewers*
2025 Viewership: 0.583 Million Viewers**
Viewership Comparison (2024 vs 2025): -0.220 Million Viewers (-27.397%)
*NOTE: The 2024 Fall Xfinity Series Race at Atlanta was week 24 and aired on USA Network.
**NOTE: Race 17 of the 2024 Xfinity Series season was at Nashville Superspeedway. There is no available data for this race, nor for the overall comparison.
Explore the Pocono Mountains 250 via The CW Sports
Viewership Comparison (2024 vs 2025): +0.104 Million Viewers (+10.236%)
*NOTE: The 2024 Xfinity Series Race at Pocono was week 19 and aired on USA Network.
**NOTE: Race 16 of the 2024 Xfinity Series season was at New Hampshire Motor Speedway. There is no available data for this race, nor for the overall comparison.
Viva Mexico 250 via Adam Stern
Motorsports viewership last weekend in the U.S.:
1) NASCAR Cup (Prime Video): 2.097 million viewers 2) Formula 1 (ABC): 1.9 million race-only; 1.335 million full-window 3) IndyCar (Fox): 1.012 million 4) NASCAR Xfinity (The CW): 868,000 5) ARCA (FS1): 102,000 pic.twitter.com/rb9PVjIzaZ
*NOTE: The 2024 Xfinity Series Race at Nashville has no available viewership data.
**NOTE: Race 14 of the 2024 Xfinity Series season was at Sonoma Raceway and garnered 0.768 million viewers. This number will be used in the overall comparison.
Viewership Comparison (2024 vs 2025): -0.009 Million Viewers (-0.778%)
*NOTE: Race 13 of the 2024 Xfinity Series season was at Portland International Raceway and garnered 0.707 million viewers. This number will be used in the overall comparison.
Viewership Comparison (2024 vs 2025): -0.009 Million Viewers (-0.778%)
*NOTE: Race 13 of the 2024 Xfinity Series season was at Portland International Raceway and garnered 0.707 million viewers. This number will be used in the overall comparison.
Viewership Comparison (2024 vs 2025): +0.199 Million Viewers (+24.782%)
*NOTE: Race 12 of the 2024 Xfinity Series season was at Charlotte Motor Speedway and garnered 1.157 million viewers. This number will be used in the overall comparison.
Viewership Comparison (2024 vs 2025): -0.342 Million Viewers (-21.348%)
*NOTE: Race 11 of the 2024 Xfinity Series season was at Darlington Raceway and garnered 0.782 million viewers. This number will be used in the overall comparison.
North Carolina Education Lottery 250 presented by Black’s Tire at Rockingham via Adam Stern
.@TheCW got 1.053 million viewers for Saturday's NASCAR Xfinity Series race at Rockingham, meaning all 10 of the opening events of the season topped 1 million.
*NOTE: The Xfinity Series did not compete at Rockingham in 2024.
**NOTE: Race ten of the 2024 Xfinity Series season was at Dover and garnered 0.883 million viewers. This number will be used in the overall comparison.
*NOTE: The only 2024 Xfinity Series Bristol race was in the Playoffs, whilst this year, there are two dates.
**NOTE: Race nine of the 2024 Xfinity Series season was at Talladega and garnered 1.6 million viewers. This number will be used in the overall comparison.
Sport Clips Haircuts VFW Help a Hero 200 at Darlington via Bryan Mapes
#XfinitySeries at Darlington had 1.12 million viewers, up 40% vs. race 8 (Texas) in 2024 & up 25% vs. race 8 (Martinsville) in 2023. It was also up 44% vs. Darlington in May last year.
Viewership Comparison (2025 vs 2024): +0.338 Million Viewers (+43.223%)
*NOTE: Race eight of the 2024 Xfinity Series season was at Texas and garnered 0.803 million viewers. This number will be used in the overall comparison.
Marine Corps 250 at Martinsville via Adam Stern
.@TheCW once again topped 1 million viewers for a NASCAR Xfinity race with Saturday's action at Martinsville (1.014 million), the first time since 2017 that the series has done that over the first seven events of the season.
*NOTE: The week six 2024 NASCAR Xfinity Series race at Richmond garnered 0.795 million viewers on FS1This number will be used in the overall comparison.
**NOTE: The 2024 Xfinity Series Playoff Race at Homestead, while on the CW, has no available viewership data.
The LiUNA! at Las Vegas via Adam Stern
.@ESPN got 1.106 million U.S. viewers for the @F1 season opener from Australia; last year's first race was in Bahrain (1.122 million on ESPN) while Australia was the third GP (541,000 on ESPN2).
Viewership Comparison (2025 vs 2024): +0.054 Million Viewers (+5.258%)
*NOTE: Race Five of the 2024 Xfinity Series season was at COTA and garnered 0.896 million viewers. This number will be used in the overall comparison.
GOVX 200 at Phoenix via Adam Stern
.@FS1 got a 1.43 rating and 2.82 million viewers for Sunday's NASCAR Cup Series race at Phoenix; there's no direct comparison to last year as that event was on @FoxTV's broadcast channel (4.028 million viewers).
Viewership Comparison (2025 vs 2024): +0.113 Million Viewers (+10.396%)
Focused Health 250 at COTA via Brain Mapes
Xfinity Series at COTA had 1.12 million viewers, up 9% vs. race 3 of 2024 (Las Vegas). With the earlier season slot, it’s the most watched NXS race at the track.
In part to no rain, the first three races are averaging 1.417M viewers, up 34% pic.twitter.com/R7u7aIbNrL
Viewership Comparison (2025 vs 2024): +0.224 Million Viewers (+25%)
*NOTE: Race three of the 2024 Xfinity Series season was in Las Vegas and garnered 1.027 million viewers. This number will be used in the overall comparison.
Bennett Transportation & Logistics 250 at Atlanta via Adam Stern
Viewership Comparison (2025 vs 2024): +0.116 Million Viewers (+9.748%)
United Rentals 300 at Daytona via Adam Stern
.@TheCW says it drew 1.8 million viewers for Saturday's NASCAR Xfinity United Rentals 300, per @Nielsen fast nationals, the best for a race in that series since spring Talladega 2022 and the most-watched Daytona season opener since 2020. pic.twitter.com/i2hCLMPrFo
