What’s Happening?
NASCAR President Steve O’Donnell claims that he feels NASCAR “got a little lazy” in its attempts to keep growing the sport during a recent interview.
.@NASCAR prez Steve O'Donnell on trying to grow the series: "When I started at NASCAR, we were chasing IndyCar, and the goal was, 'If we can just kind of surpass IndyCar…' and we did that, and I've told our employees, 'I think we all got a little lazy.'" https://t.co/7TOQgsGJYb
— Adam Stern (@A_S12) February 23, 2026
NASCAR’s Steve O’Donnell is entering his first full season as NASCAR President, after taking over the post from former President Steve Phelps in March 2025.
O’Donnell took over his post during a turbulent time in sports history, as schedule changes and car generations compounded fans’ growing issues with things such as the 2014 playoff system.
To add to his troubles, NASCAR was in the midst of a heated antitrust lawsuit with two of its teams, 23XI Racing and Front Row Motorsports, that was bound for court in late 2025.
Ultimately, NASCAR would manage to put a bow on most of its troubles before the start of the 2026 season, settling the lawsuit with the two teams, changing its points format, and expressing an openness to explore changes to its NASCAR Next Gen car, such as increased horsepower on short tracks and road courses.
This whirlwind of change is turning gears in the NASCAR fanbase, with many fans saying a lot of the reshuffling is just as good for the sport as putting things such as the lawsuit and playoffs in the rear-view mirror, a sentiment shared by O’Donnell.
During an interview with Sports Business Journal on Monday, the long-time NASCAR executive said, “This is the first year I can remember where we’re going into the season, just talking about racing and what’s great about NASCAR.”
This isn’t the only shared feeling between O’Donnell and NASCAR fans, as prior to that, he said he felt NASCAR had grown “a little lazy” after overtaking IndyCar as the top motorsport in America, something he has even told NASCAR employees.
“When I started at NASCAR, we were chasing IndyCar, and the goal was, if we can just kind of surpass IndyCar, and we did that, and, you know, I’ve told our employees, I think we all got a little lazy.” — Steve O’Donnell
While many fans would agree that NASCAR has turned around for the better, there is still work to be done, and in O’Donnell’s eyes, the sport is in a prime spot to grow.
“My job and all of our jobs is to bring the industry together and talk about, we got a pretty cool thing going here, and we can really grow it,” O’Donnell said.
Can NASCAR’s Early Momentum Continue?
NASCAR isn’t exactly setting lofty goals for itself in 2026, at least in public, but that doesn’t mean it doesn’t have the attention of its fanbase.
While the revived Chase format has drawn back some eyes, things like NASCAR’s “Hell Yeah” advertising campaign were the talk of the NASCAR community entering the 2026 Daytona 500.
That race also produced a finish that saw NBA legend, team owner, and former NASCAR lawsuit plaintiff, Michael Jordan, bring home another major race win on National TV with driver Tyler Reddick.
This race also saw a slight increase in viewership from the 2025 Daytona 500, one hurt by a major rain storm that blew in early in the race’s running.
Though TV ratings may not be skyrocketing, NASCAR has early momentum to make 2026 good enough to set a firm foundation for O’Donnell’s goals of growth, but maintaining that momentum will be another challenge in and of itself.
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