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What’s Happening? Lost in the shuffle of a rain-delayed Daytona 500 was a report that Dodge is making plans to return…
New OEMs are a hot topic in NASCAR right now. With rumors of Dodge’s impending return to the sport, fans are now looking for clues as to what other OEMs may enter. A new rumor, however, suggests that an unlikely source is attempting to lure a top brand into the sport.
This rumor states that RFK Racing co-owner Brad Keselowski is playing a role in attempting to bring Honda to NASCAR. However, the poster, nascarrumornostalgia, stated that they don’t expect RFK Racing to leave Ford and that it “Sounds like BK was looking at other avenues to get Honda support in.”
This account has a solid track record of rumors and insights, some accurate and some inaccurate. This track record has grown this account’s popularity in the NASCAR online community.
This post is vague about what these “other avenues” could be. Regardless, when nascarrumornostalgia posted this on Instagram, it quickly gained traction throughout the online NASCAR community. While the name drop of Keselowski is low stakes (unless RFK makes a shocking switch from Ford), the implication that industry members loyal to other OEMs want Honda in the sport is interesting.
For some time now, Honda has been NASCAR’s ‘white whale.’ As speculation grows that the Japanese automaker could leave IndyCar after 2026, rumors about Honda’s NASCAR future seem to be picking up.
Since Dodge left following the 2012 season, NASCAR has been mostly upfront with fans and industry members about their hopes of finding a new OEM. Despite this vocality, fans have begun to shrug off any comment NASCAR has made as a source of false hope.
However, the last few months have been full of rumors that a new OEM or OEM is on the way. On Nov. 18, NASCAR President Steve Phelps said that NASCAR was speaking with several OEMs and that one was “close” to joining.
Most expected it to be Honda. However, there was little word about a new OEM until Feb. 10, when Phelps told Adam Stern of Sports Business Journal, “I know that’s an answer I’ve given repeatedly over the last five years, but they’re facts. There’s no BS in the comment I just made.”
Following this Feb. 10 report, Catchfence.com reported right before the Daytona 500 that Stellantis brands Ram and Dodge were pursuing readmission to NASCAR’s National Series. Ram is attempting to join the Truck Series as early as 2026, and Dodge has Cup Series ambitions that some suggest could see them back as soon as 2027.
However, this does not mean that Honda is off the board just yet; as referenced by nascarrumornostalgia, Adam Stern reported on Feb. 25, “Honda remains the other car brand that industry execs are watching for at the moment to see if it finds a way into NASCAR.”
Though it is low stakes, this new rumor suggests that not just NASCAR but those directly involved in the industry want Honda to make the jump to stock car racing.
What’s Happening? Lost in the shuffle of a rain-delayed Daytona 500 was a report that Dodge is making plans to return…
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