Search
Close this search box.
Search
Close this search box.

OUT NOW: NASCAR’s Official LEGO Set

Article Contents

Article Contents

Let us know what you think

Join the conversation on socials

Picture of Cody Williams

Cody Williams

Cody Williams is the author of BUNNY BOY and THE FIFTH LINE. He lives near Bristol, TN.
All Posts
The toy conglomerate releases exclusive images of their first ever collaboration with NASCAR

What’s Happening?

On the first day of March in 2023 via a press release, NASCAR and LEGO revealed their first collaborative effort, introducing a 672-piece LEGO set in the form of a NASCAR NextGen car complete with true-to-life features such as cockpit steering and a replica V8 engine with moving pistons under an opening hood.

The LEGO set will be featured in the NASCAR KidZone areas located at all NASCAR-owned racetracks and will be branded with a number 75 decal to honor the NASCAR 75th Diamond Anniversary celebration that is taking place all throughout the 2023 season.

You Need To Know:

  • This licensing agreement between NASCAR and LEGO is the latest attempt to attract a more youthful audience.
  • Still in the year 2023, the average age within the NASCAR fandom is over 40 years of age. That is not sustainable for the sport’s long-term success, thus NASCAR are making moves in attempt to change that, this collaboration with the iconic LEGO brand being the most recent.
  • NASCAR also hopes that the intricate moving parts of the V8 engine will spark some interest for kids to enter the field of engineering, which is a vital side of the NASCAR business.

The Main Characters

NASCAR, in attempt to generate a younger audience, struck a deal with the massive toy manufacturer, LEGO, to release this groundbreaking toy in celebration of the sport’s 75th anniversary.

As a part of the deal, LEGO will have stations set up in the KidZone at every NASCAR-owned track on the circuit. Here are just a couple of glimpses, first with a LEGO building station:

Pictured here is a slide track where kids could potentially race against one another with their new LEGO/NASCAR diecasts:

On Your Screen

Below is a promotional video released for the product, showing off some of the car’s groovy features:

Daily Downforce contributor, Sloppy_Joe on YouTube streamed himself assembling the new LEGO/NASCAR collab.

Kids will love this product and it is surely on track to becoming an exclusive NASCAR diecast collectable!

Share this:

Picture of Cody Williams

Cody Williams

Cody Williams is the author of BUNNY BOY and THE FIFTH LINE. He lives near Bristol, TN.
All Posts