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NASCAR Looking To Move On From The Xfinity Series

CHARLOTTE, NC - SEPTEMBER 19: A new series logo is unveiled on a screen at the NASCAR Hall of Fame during the NASCAR XFINITY Series Playoffs Media Day at Embassy Suites Charlotte Uptown on September 19, 2017 in Charlotte, North Carolina. (Photo by Streeter Lecka/Getty Images for NASCAR)

NoahPowell

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Royal T Grafix

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What’s Happening?

NASCAR and Klutch Sports Group have partnered up to begin NASCAR’s search for the next series sponsor after its contract with the Xfinity Series concludes. “The terms NASCAR is seeking include $10M annually for rights fees plus a mid seven-figure commitment to action that would take a brand’s per annum spend to at least around $15M,” Sports Business Journal’s Adam Stern said.

  • NASCAR and Klutch Sports are searching for a title sponsor replacement for 11 years following the 2025 season.
  • Xfinity replaced Nationwide in 2015 in a deal worth $20 million annually.
  • NASCAR has three premier partners: Coca-Cola, Busch Beer, and Xfinity, and returned former sponsor Red Bull in 2025.

Future NASCAR Partnerships

According to SBJ, NASCAR can fit “another premier partner or two” and retained three premier partners in “Coca-Cola, Busch Beer, and Xfinity,”

NASCAR attracted Red Bull back to the series this year after it left the sport in 2011. Other consumer brands could follow. “Chipotle, Robinhood, and Cracker Barrel are among other well-known consumer-facing brands that have gotten into racing,” Stern writes.

Xfinity’s Future In NASCAR

In early 2025, Xfinity signed a long-term extension with NASCAR to remain a premier partner, which “included a one-year extension of the Xfinity Series asset to help give NASCAR time to find a replacement,” Stern writes. “That will take Xfinity’s tenure as title sponsor up to 11 years after the 2025 season.”

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HAMPTON, GEORGIA - FEBRUARY 21: Sheldon Creed, driver of the #00 Road Ranger Chevrolet, takes the checkered flag to win the NASCAR O'Reilly Auto Parts Series Bennett Transportation & Logistics 250 at Echo Park Speedway on February 21, 2026 in Hampton, Georgia.

O’Reilly: Sheldon Creed Breaks Through in Thriller at EchoPark Speedway

by Cody Williams

What’s Happening?

It was a busy Saturday at EchoPark Speedway (formerly Atlanta Motor Speedway). First, we had the NASCAR Craftsman Truck Series race. Then, the O’Reilly Auto Parts Series took center stage and they were two vastly different events. Ultimately, it was Sheldon Creed standing tall in victory lane when all was said and done. Here’s what you need to take away from tonight’s NASCAR O’Reilly Auto Parts Series race at EchoPark Speedway.

  • There were a lot of drivers who had tire problems which set off massive wrecks and incidents. First, Sam Mayer had a tire go down from the race lead. Sammy Smith got bitten. Austin Green. Corey Day. Taylor Gray. The list goes on and on. Some of them were able to stay in contention while others were plagued for the rest of the race.
  • Speaking for Corey Day, he just had a bad race. First, he sparked an incident which took out several drivers, including the Sieg brothers (who weren’t shy about voicing their displeasure about the rookie) and Harrison Burton. And though the broadcasters on the CW gave him the benefit of the doubt, the later incident was less forgivable. In this incident, while he was battling the JRM duo of Carson Kvapil and Justin Allgaier for the race lead, Day got into the No. 1 Arby’s Chevy, sending all three of them into the wall. This is certainly a performance that he’ll want to forget.
  • Chevrolets swept the stages. Winning the first one was none other than Jesse Love, continuing RCR’s dominance on drafting tracks. Rajah Caruth, who had a handful all race, was able to capture his first career stage win by winning Stage 2.
  • It wasn’t the dominating race for RCR that we all thought it would be. With ill-handling cars, their qualifying attempts were underwhelming, and they got off to a lukewarm start tonight. By the end of it, though, they were in the mix. Slicing and dicing, Austin Hill had the lead as they came around to take the white flag. However, in Turn 1, he got “Chastained.” Ross Chastain plowed into the back of the No. 21, knocking him down to the apron. Hill was able to save it and rally home to a 12th place finish.
  • The big story tonight is that Sheldon Creed, finally, after far too many runner-up finishes to count, broke through to capture his first NASCAR O’Reilly Auto Parts Series win. It will certainly be a day he and his team will never forget.

Notable Incidents

Lap 5: Corey Day

Corey Day had a very sloppy, bad race in general, and it started early. First, he caused a wreck that took out Harrison Burton and a couple of others. Then, he took out the JRM duo of Carson Kvapil and Justin Allgaier. You can recap that first incident by reading the article below.

Also Read:

O’Reilly: Corey Day Triggers Big Wreck Early at EchoPark Speedway

Lap 142: Sammy Smith

Kvapil and Allgaier weren’t the only JRM cars to have issues tonight. Firstly, Rajah Caruth was out of control throughout the race, fighting a mean-handling car. He was able to brilliantly save it several times, to his credit. But perhaps the biggest incident involving the four JRM Chevys came at Lap 142 when Sammy Smith had a tire go down and spun in front of the pack. This took out several drivers, including Taylor Gray, among others. Read about that here:

Also Read:

O’Reilly: Sammy Smith’s Flat Takes Out Heavy Hitters Late at EchoPark

Results

Results Pending.

Points Standings (2 of 35)

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O’Reilly: Sammy Smith’s Flat Takes Out Heavy Hitters Late at EchoPark

by Cody Williams

What’s Happening?

As Ross Chastain took the lead and the pack was closing in on 20 laps to go, things a little deeper in the pack started to get a little hairy. We had yet another huge crash late in the running here tonight, this one sparked by Sammy Smith’s flat rear tire. Here’s what happened:

  • As the laps were winding down in tonight’s O’Reilly Auto Parts Series race, Sammy Smith, along with his JRM teammates, were in the thick of contention for the win. Unfortunately for him, a poorly-timed flat rear tire ended his (and several others) chance to capitalize and get that first valuable win of the season. Unable to hold onto it, the No. 8 Pilot Chevy spun around in front of a massive horde of cars.
  • Helpless to go anywhere, several heavy hitters were caught up in this incident. They include the likes of William Sawalich, Gio Ruggiero, Patrick Staropoli, Taylor Gray, Brennan Poole, Nick Leitz, and Lavar Scott.
  • It’s an unfortunate beginning of the year for a handful of these drivers. Luckily for Brennan Poole, he’s coming off a strong showing at Daytona and was in the thick of it here tonight. That shows some promise for sure.

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O’Reilly: Mid-Race Report from EchoPark Speedway

by Cody Williams

What’s Happening?

It has been a tail of two races when it comes to today’s NASCAR O’Reilly Auto Parts Series at EchoPark Speedway (formerly the Atlanta Motor Speedway). We got off to a rough start with Corey Day triggering a massive wreck that took out the likes of Harrison Burton, and the Sieg brothers. Then, the field settled in and started to churn laps. Here’s what’s gone down so far.

  • Sam Mayer led a bulk of the opening laps. Leading the first 23 laps of the race, he was forced to pit on Lap 24 due to a flat left front tire. No caution was triggered. To make matters worse, he was caught speeding on pit road, putting him down several laps and effectively taking him out of contention.
  • Jesse Love continued RCR’s dominance in the first stage. With Mayer out of the picture, he assumed the race lead, leading 31 laps to win the opening stage.
  • Austin Hill finally made it up to the race lead by Stage 2. Unfortunately for him and RCR, their win streak in the stages ended with the conclusion of Stage 2. It was Rajah Caruth in the No. 88 HendrickCars.com Chevy that captured the green and white checkered flag.
  • In a horrific accident during pit stops, Taylor Gray smashed into one of his tire carriers. It was a scary situation. Fortunately, he got up like a champ and completed the stop. He was thankfully checked and released from the in-field care center.
  • Corey Day’s woes continued as the field set in for the final stage of the evening. Drawing further criticism, Day, while battling for the race lead, made contact with leader Carson Kvapil, sending them both into the outside wall. Also collected in the incident was Kvapil’s teammate, the 2024 series champion, Justin Allgaier.

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