Motorsports and the Growing Accessibility PROBLEM

The American motorsports world is being completely reshaped in 2025. Formula 1 just signed a massive $750 million deal with Apple TV, shifting all races and qualifying sessions behind a streaming paywall. Meanwhile, NASCAR’s multi-network deal is already frustrating fans with viewership plummeting and too many races stuck on cable. IndyCar and the NASCAR Xfinity Series, however, might have cracked the code — trading big checks for broader access and better ratings. Jaret breaks down who’s really winning the battle for America’s racing audience and what it means for the future of motorsports.

• Will F1’s move to Apple TV make it a streaming success or alienate casual fans?
• How bad is NASCAR’s new media deal for long-term exposure and fan growth?
• Why is the Xfinity Series thriving on free TV while Cup races struggle?
• Can IndyCar’s new Fox partnership and ownership stake actually stabilize the series?

The money is flowing, but the viewers are leaving — and not every series can afford to take that gamble. The next few years could define whether motorsports stays mainstream or slides further into niche territory.

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