On June 28, Motorsport.com reported that Motorsport Network, the parent company of Motorsport Games, was sold to GMF Capital. However, Mike Straw of Insider Gaming reported, that Motorsport Games was not a part of the sale.
This may come as a surprise or even disappointment to NASCAR gamers who are hoping for a new NASCAR game. The recent disaster that was the 2022 DLC on NASCAR Heat 5, and the lack of a new NASCAR game for 2023 puts NASCAR gaming in a tough spot.
However, Straw also reported a quote from a Motorsport Games spokesperson saying, “We continue to work with the newly acquired entity under the terms of our agreements and are excited for the future of both companies.” Straw also described the future approach as “business-as-usual.”
However, this move could still mean something for Motorsport Games. What could it mean, if anything?
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GMF Capital is a sort-of vague organization. On their website, there is only one page, and it only has one short description of the company as follows.
GMF Capital was established by Gary Fegel in 2013 as a single-family office to invest capital on behalf of himself, his family and like minded investors.
GMF Capital seeks to create outsized returns through a flexible mandate, permanent capital and an opportunistic investment approach. GMF Capital has offices in Switzerland and the USA.
gmfcapital.com
Their LinkedIn profile puts them in the investment management industry. Descriptions continue to be vague as to what the company really does, but the fact that they are in investment management is very interesting. A lot has been said regarding how Motorsport Games tends to burn through cash, and with GMF Capital’s emphasis seemingly being on smart investments, it says a lot that they seemingly did not see value in Motorsport Games.
Motorsport Games was not valued by their parent company’s new owner. That is what all of this comes down to.
This company does not have much time left to get it right. The new IndyCar game is not out yet, and NASCAR is still waiting on a new game to follow-up the failure that was NASCAR 21: Ignition.
There is nothing new seemingly coming out of this investment, and that means that nothing will change in the immediate future of Motorsport Games. That is a scary proposition for many, but it is reality.
There needs to be a seismic shift in NASCAR gaming in order for the current state of things to improve. Motorsport Network being sold was not enough for that to occur. Either Motorsport Games needs to find a way to improve their product, NASCAR needs to step-in, or Motorsport Games needs to step out.
The response to this news being that Motorsport Games will continue “Business as Usual” means that nothing will change immediately. However, the conditions surrounding this could potentially account for that seismic shift that is needed.
Maybe Motorsport Games reevaluates and begins to make major changes to make themselves more open to future investors. Maybe NASCAR sees this and uses it as a way to figure out that they need out of giving their license to Motorsport Games. This may be unlikely, but it could be possible.
The bottom line is this, more than what happened a couple of days ago needs to happen for NASCAR Gaming to change.
The 2026 NASCAR Craftsman Truck Series season opener at Daytona drew nearly 1.4 million viewers on FS1, beating the 2025 opening race number by 37%, and becoming the most-viewed Truck Series event since 2016.
NASCAR’s secondary series is facing a huge brand change, leaving the title name “Xfinity Series” to become the brand-new O’Reilly Auto Parts Series. What is not changing, however, is its broadcast partner. The CW is headed for its 2nd season with the series, and has been investing heavily in it. Year after year, we put up the rating numbers and rank them accordingly in comparison to the previous season. Here’s how it works:
All Races (1 Total in 2026)
It wouldn’t be Daytona without some weird, wacky, and headline-grabbing fallout. From viral Victory Lane moments to renewed debates about driver approval, NASCAR’s biggest race once again delivered more than just on-track drama. And with Michael Jordan celebrating a Daytona 500 win, the spotlight burned brighter than it has in years.
Jordan’s presence mattered. When the most iconic athlete of a generation shows genuine emotion upon winning the Daytona 500, it reminds the wider sports world that this race still matters. That kind of authentic publicity cannot be manufactured. It resonated far beyond the garage. Meanwhile, the O’Reilly Series race added fuel to another ongoing debate. The massive Decker crash, Cleetus McFarland’s Truck debut incident, and past approval inconsistencies have once again raised tough questions. Consistency, transparency, and accountability are now front and center. Add in Austin Hill’s dominance and Ryan Ellis’ career-best sixth-place run to open the season, and Daytona gave fans plenty to talk about on and off the track.
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