Hailie Deegan Not Ruling out NASCAR Return; Sponsors a Major Factor in Open Wheel Jump

LOUDON, NEW HAMPSHIRE - JUNE 22: Hailie Deegan, driver of the #15 VIVA Tequila Seltzer Ford, looks on prior to the NASCAR Xfinity Series SciAps 200 at New Hampshire Motor Speedway on June 22, 2024 in Loudon, New Hampshire. (Photo by Jonathan Bachman/Getty Images)

What’s Happening?

Hailie Deegan’s time in NASCAR may not be done. In an interview at IndyCar media day, the former Truck and Xfinity Series regular confirmed she is open to a return to NASCAR. However, factors out of her control could prevent that from happening.

Not Done With NASCAR, But No Plans to Return

Hailie Deegan had a tough season last year, after her Xfinity Series debut with AM Racing, she struggled throughout the early season before she and the team split mid-season. At the time most rumors suggested she was done with NASCAR. She confirmed these rumors on Oct. 14 when she signed with HMD Motorsports to race in the Indy NXT Series in 2025.

Despite her new career route, during an interview with Bob Pockrass of FOX Sports, Deegan claimed she is open to a return to NASCAR, however, the financial side of the sport would factor into that opportunity. 

“I mean, I wouldn’t say my NASCAR days are done. I think if there is an opportunity, if someone wants to pay for a ride, yeah, I’ll do it, but, as of now, there is… just… it’s too much money for a lot of sponsors to put to the table” – Hailie Deegan

She further clarified that sponsor dollars were a major factor in her eventual jump to open-wheel racing for 2025. “That’s something that was kind of a big factor for me,” Deegan said. “It’s hard. It’s hard to get sponsor money.”

For the majority of her career Deegan had significant support from Monster Energy. Throughout her early career, the combination of sponsor and driver became very recognizable for fans of NASCAR. However the two appeared to part ways following her 2022 Truck Series effort with David Gilliland Racing.

Recent Team and Driver Sponsorship Struggles

Deegan is far from the only driver both in and out of NASCAR to struggle with the financial aspects of the sport. Despite a championship caliber season last year, former Joe Gibbs Racing Xfinity Series driver Chandler Smith found himself out of a ride for similar reasons at years end.

While Smith landed on his feat in the Truck Series with Front Row Motorsports, the shock of a top prospect like Smith, who was having a career year, losing a ride was a major storyline late last season. However, sponsor struggles have also affected top-level Cup Series drivers as of recent.

Following the 2022 season, two time NASCAR Cup Series Champion Kyle Busch’s sponsor MAR’s Inc. left Joe Gibbs Racing, resulting in Busch’s departure from the team as well. While this was just a few seasons ago, JGR is now reeling from the recent loss of another long-time sponsor.

Prior to November’s Championship Race at Phoenix, Denny Hamlin announced FedEx would not return to his No. 11 in 2025. Hamlin is coming off a three win season, and while he is still at the top of his game, the exit of Busch due to a similar situation is raising questions about Hamlin’s long-term future at JGR.

While some teams are dealing with these troubles, others, like RFK Racing, have continued to bring on new partners. Sponsorship troubles are nothing new to the sport, but, it is a problem that teams and drivers are becoming more and more vocal about.

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Truck Series at Daytona Scores Highest Viewership Ratings Since 2016

What’s Happening?

The 2026 NASCAR Craftsman Truck Series season opener at Daytona drew nearly 1.4 million viewers on FS1, beating the 2025 opening race number by 37%, and becoming the most-viewed Truck Series event since 2016.

  • With 1,387,000 viewers, it’s up 37% compared directly to the same race last year, which had 1,014,000 total
  • The race averaged 1,387,000 viewers on FS1, the highest for a Truck Series race since 2016, according to FOX Sports.
  • This race’s entry list included big names like Cleetus McFarland, Tony Stewart, and Travis Pastrana, which very likely contributed to the big skyrocket in viewership, despite both Stewart and McFarland being out early.
  • Viewership peaked at approximately 1.6 million viewers during the closing portion of the race, despite McFarland and Stewart being already out.

DAYTONA BEACH, FLORIDA - FEBRUARY 14: Jesse Love, driver of the #2 Whelen Chevrolet, William Sawalich, driver of the #18 Soundgear Toyota, Brandon Jones, driver of the #20 Menards/Swiffer Toyota, and Corey Day, driver of the #17 HendrickCars.com Chevrolet, race during the NASCAR O'Reilly Auto Parts Series United Rentals 300 at Daytona International Speedway on February 14, 2026 in Daytona Beach, Florida. (Photo by Jeff Curry/Getty Images)

The Complete 2026 NASCAR O’Reilly Auto Parts Series on the CW TV Ratings Tracker

NASCAR’s secondary series is facing a huge brand change, leaving the title name “Xfinity Series” to become the brand-new O’Reilly Auto Parts Series. What is not changing, however, is its broadcast partner. The CW is headed for its 2nd season with the series, and has been investing heavily in it. Year after year, we put up the rating numbers and rank them accordingly in comparison to the previous season. Here’s how it works:

  • We will directly compare each race’s viewership from 2025 to that race’s (or closest comparable race’s) 2026 viewership. We will also keep a tally of how each race weekend fared compared to the same weekend last season.
  • This can be confusing, as the “2026 Season as a Whole” section compares races not directly to themselves, but to their corresponding 2025 race weekends. For example, in that section, the 3rd race of the year is compared to 2025’s 3rd race of the season, regardless of the race track.
  • If necessary, we will also address any potential dips in ratings, such as weather delays, postponements, or debuting races, like San Diego taking over for the Mexico City race

The 2026 O’Reilly Series Season as a Whole

All Races (1 Total in 2026)

  • 2026 Total/Average Viewership to Date: (Available Data From 1 race)*: 1.812 Million/1.812 Million Per Race
  • 2025 Total/Average Viewership to Date (Available Data From 33 Races): 1.825 Million/1.825 Million Per Race
  • Total Viewership Difference (2026 vs 2025): 0.013 Million (-0.717%)
  • Average Viewership Difference (2026 vs 2025): -0.013 Million (-0.717%)

2026 United Rentals 300 at Daytona via Adam Stern

  • 2026 Viewership: 1.812 Million Viewers
  • 2025 Viewership: 1.825 Million Viewers
  • Viewership Comparison (2024 vs 2025): 0.013 Million (-0.717%)

Michael Jordan’s NASCAR Impact | Driver Approvals Questioned After Decker, Cleetus Crash At Daytona

It wouldn’t be Daytona without some weird, wacky, and headline-grabbing fallout. From viral Victory Lane moments to renewed debates about driver approval, NASCAR’s biggest race once again delivered more than just on-track drama. And with Michael Jordan celebrating a Daytona 500 win, the spotlight burned brighter than it has in years.

  • Did Michael Jordan’s raw, emotional Victory Lane reaction create the most mainstream positive buzz NASCAR has seen since 2020?
  • Why did one viral clip take on a life of its own, even after Tyler Reddick addressed it publicly?
  • Has the Natalie Decker crash reignited serious concerns about NASCAR’s driver approval process?
  • And where should the line be drawn between marketing power, opportunity, and competitive fairness?

Jordan’s presence mattered. When the most iconic athlete of a generation shows genuine emotion upon winning the Daytona 500, it reminds the wider sports world that this race still matters. That kind of authentic publicity cannot be manufactured. It resonated far beyond the garage. Meanwhile, the O’Reilly Series race added fuel to another ongoing debate. The massive Decker crash, Cleetus McFarland’s Truck debut incident, and past approval inconsistencies have once again raised tough questions. Consistency, transparency, and accountability are now front and center. Add in Austin Hill’s dominance and Ryan Ellis’ career-best sixth-place run to open the season, and Daytona gave fans plenty to talk about on and off the track.

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