Haas Factory Team Announces Collegiate Partnership

LONG POND, PENNSYLVANIA - JULY 13: Cole Custer, driver of the #00 Haas Automation Ford, waves to fans as he walks onstage during driver intros prior to the NASCAR Xfinity Series Explore The Pocono Mountains 225 at Pocono Raceway on July 13, 2024 in Long Pond, Pennsylvania. (Photo by Jonathan Bachman/Getty Images)

What’s Happening?

On April 16, Haas Factory Team and Texas A&M University announced a season-long partnership. Texas A&M will be the season-long associate sponsor of Cole Custer’s No. 41 car and the primary sponsor on May 25 at the Coca-Cola 600.

  • Texas A&M and Haas Factory Team are partnering up for the 2025 season.
  • A&M will be the primary sponsor for the No. 41 for the Coca-Cola 600.
  • Texas A&M’s partnership includes a deal in the NTT IndyCar series with Felix Rosenqvist.

A&M And Haas Building On A Strong Relationship

In 2024, Texas A&M and Haas Factory Team partnered as the primary for Chase Briscoe at Las Vegas and Josh Berry at Phoenix Raceway. Both brands look to improve their relationship with the extended partnership in 2025. “I’m proud to carry the Texas A&M branding on our No. 41 Ford Mustang this season,” Custer said in the press release.”It was a productive partnership in 2024, so we look forward to expanding the relationship and raising awareness around Texas A&M’s commitment to our country’s military personnel.”

Texas A&M’s Involvement In Other Series

A&M is partnering with Meyer Shank Driver Felix Rosenqvist in the NTT INDYCAR Series. The university will appear on Rosenqvist’s helmet and uniform throughout the season. “I’m excited to partner with Texas A&M for the 2025 INDYCAR season,” Rosenqvist said. “I look forward to collaborating with the university to help share its story this year.”

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