Five Challenges that Will Define Steve O’Donnell’s NASCAR Presidency

AVONDALE, ARIZONA - NOVEMBER 08: NASCAR Executive Vice President Steve O'Donnell speaks to the media during the NASCAR annual State of the Sport address at Phoenix Raceway on November 08, 2024 in Avondale, Arizona. (Photo by Jared C. Tilton/Getty Images)
Photo by Jared C. Tilton/Getty Images

What’s Happening?

As of last week, long-time NASCAR COO Steve O’Donnell is the new President of NASCAR. Every NASCAR president has a defining moment in their history, and new challenges face the sport consistently; here are five that could define the new President’s tenure.

  • O’Donnell is the sixth president in NASCAR history, as the former President, Steve Phelps, moves into the new role of Commissioner. O’Donnell moves into the role during a critical period of change in sports history.
  • Phelps had his own highs and lows in office, such as bringing the sport out of the pandemic and expanding it to international markets.
  • Several ongoing and upcoming challenges face the sport. Depending on how O’Donnell handles them, these five things could define his presidency.

Schedule Changes

Schedule changes are not exactly going to be on O’Donnell’s shoulders, not that he won’t be a part of the decision-making process. Rather, this one falls on the shoulders of Ben Kennedy, SVP of Strategy & Innovation at NASCAR.

However, O’Donnell will get the end of the blame should fans disagree with the decisions. So, on a year-to-year basis, O’Donnell will have questions of when and where, though it may not be entirely on him. That being said, O’Donnell will be a major part of NASCAR’s continued growth outside of the US, including the rumored races in Brazil and Canada.

Another major story to look out for during an O’Donnell presidency is one he often speaks about in interviews. That, of course, is a new location, or location for NASCAR’s championship race. In several interviews during his time as NASCAR COO, O’Donnell hinted at the possibility of a rotating championship, something fans seem to be in favor of. This could happen soon and would be a great start to his legacy as president.

Replacing Xfinity and Other Sponsors 

One of the often-overlooked storylines of the ongoing NASCAR season is the ensuing departure of NASCAR’s secondary National Series sponsor, Xfinity. While the brand is not leaving NASCAR as a whole, they are leaving the title sponsor role for the Xfinity Series.

This is a crucial sponsorship position in the sport; the sport hasn’t had to worry about replacing Xfinity since Nationwide departed after 2014. Replacing Xfinity will be a massive job for multiple people within NASCAR, and if a major name sponsor is found, it would be a huge win for O’Donnell.

Look at the great PR NASCAR had with the fanbase after Craftsman returned to the sport to the Truck Series. While it’s not a question of if, rather when, this will be an early test of O’Donnell’s popularity in his new role.

Handling the Playoffs

Looking past the Chase era, NASCAR’s playoff format has been the source of scrutiny for the better part of a decade now. This was compounded late last season after a flurry of unpopular winners and on-track decision-making from drivers.

While the format is by no means on the chopping block, a committee of industry veterans, drivers, team owners, and media is currently taking on the challenge of deciding the future of NASCAR’s championship format. This is once again another matter that will define the early portion of O’Donnell’s time in the president’s seat.

The fanbase seems split on what route to go with the format, aside from the opinion that something has to happen. While no decision will be 100% popular with fans, if NASCAR, under O’Donnell’s guidance, makes the wrong decision, this could overshadow his tenure as president.

The Future of the Next-Gen Car

The NASCAR Next-Gen Car is an inherited challenge for O’Donnell’s “administration,” though it is one the people working under the new president of NASCAR have been dealing with since 2022. The new car, introduced in 2022, has been a major topic of conversation almost race to race.

One moment, it’s the best thing ever at Intermediates. The next, it’s the reason for the fall off of NASCAR’s once great road course and short-track product. Sometimes fans say, ‘This one change, ‘ be it tires or a new rules package, will save the car and the on-track product.

While the car isn’t going anywhere, most are coming to the consensus, much like the playoffs, that something must change. Though the car is still new, the sport has already made a ton of changes; this one thing looks like it will be a thorn in the side of O’Donnell for at least the near future.

Charter Battles and the Ongoing Lawsuit(s)

NASCAR’s Charter system, alongside the team’s ownership of those Charters, will be remembered as the defining factor of the end of Phelps’s term as president. However, this is bleeding over into O’Donnell’s presidency already.

The same week NASCAR introduced their new President, Legacy Motor Club sued Rick Ware Racing on a charter-related matter; this, combined with the much larger ongoing lawsuit between NASCAR and two of its Charter teams, 23XI Racing and Front Row Motorsports, feels like the start of a major shift in NASCAR.

O’Donnell will have to play not only the teams, meaning keeping them satisfied yet in line, but also keeping up the public perception of the sport with fans. This is far and away the biggest challenge O’Donnell will face as president, one that could make or break the fabric of the sport at this moment.

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Cleetus McFarland Explains The One Catch to His NASCAR O’Reilly Series Schedule

What’s Happening?

Garrett Mitchell, better known by his online persona Cleetus McFarland, says his 2026 NASCAR O’Reilly Auto Parts Series schedule isn’t set in stone, something the YouTube star explained to Dale Earnhardt Jr on the latest episode of The Dale Jr Download.

One of the biggest surprises in recent NASCAR news is that YouTube star Cleetus McFarland, whose real name is Garrett Mitchell, will make his NASCAR O’Reilly Auto Parts Series debut next month at Rockingham Speedway.

Mitchell, who has just won a NASCAR National Series start to his name, will make this start with Richard Childress Racing in their No. 33 car as part of a part-time development contract that will see him make starts in 2026 and 2027.

Per Mitchell, his contract will cover three races per season, though he hinted it could be more in a Facebook post. Nonetheless, fans are eagerly awaiting an official schedule of what other tracks Mitchell and RCR will tackle in 2026.

Unfortunately, fans will have to wait a little longer for this schedule, as the 30-year-old Floridian explained during a recent interview with Dale Earnhardt Jr, his 2026 schedule is still up in the air a month ahead of his first race.

During an interview on the latest episode of the Dale Jr Download, Mitchell told Earnhardt that while he plans to race the superspeedways after Rockingham, with his sights set on Talladega’s April 25 or October 24 race weekend, the decision lies in the hands of NASCAR.

“NASCAR said I cannot run Talladega unless I go to Rockingham first and do well,” Mitchell said.

Mitchell then clarified that while he will have a rookie test for Rockingham, the race at Rockingham will determine his eligibility to race at Talladega.

Stirring the Pot

Mitchell, who has two ARCA starts at Daytona and one at Talladega, has already taken a rookie test this season at Rockingham for the NASCAR Craftsman Truck Series.

Despite a minor crash during this test, Mitchell was cleared to race in the season-opening race at Daytona, crashing himself in a single truck spin five laps into the race, after a valiant qualifying effort.

Even with the barrier of Rockingham in the way, fans are already somewhat concerned about McFarland’s skills, given the result of his short time behind the wheel of a truck.

During this episode of The DJD, Mitchell expressed his intentions to work his way up the ladder and learn, but with the caveat that if an opportunity presents itself to him, he will take it, using the Daytona 500 and the NASCAR Cup Series as a metaphorical example.

“I don’t want to drive a Cup car right now. But, brother, if someone calls me and says, ‘We got a spot in a Cup car in the Daytona 500?’ I mean, what am I supposed to do?” — Cleetus McFarland

Despite his doubters, with the support of RCR and their developmental tools, Mitchell seems confident about the opportunity, already getting in some sim time with RCR.

Either way, no matter how much support he has in his corner, Mitchell is diving in headfirst once again with this opportunity.

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Cleetus McFarland’s First NASCAR Diecast is Officially Available for Pre-Order

What’s Happening?

Lionel has officially opened pre-orders for Garrett Mitchell’s (better known as Cleetus McFarland) first-ever NASCAR diecast.

  • This announcement comes as part of his upcoming debut in NASCAR’s O’Reilly Auto Parts Series next month. While the sponsor, Tommy’s Express Car Wash, and car number, No. 33, are known, there has yet to be an official render of his paint scheme released to the public.
  • Lionel Racing is offering two diecast options for Mitchell: the first option is the 1:64 scale diecast at $11.75, and the second is a 1:24 scale diecast at $70.00. As of press time, it appears the car will not receive any other options, such as Special Finishes like Color Chrome or Galaxy Colored.
  • Mitchell announced his first NASCAR OAP Series race on Wednesday afternoon, signing a two-year, three-race-per-year deal with RCR. This is a major step for the YouTube star turned NASCAR driver, who made his ARCA debut last season.
  • Due to his popularity both in and out of NASCAR, Mitchell’s diecast may be one of the most anticipated in recent memory. Many race fans are already giving bold predictions for the large order quantity this car will receive by the time it reaches production.

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BRISTOL, TENNESSEE - SEPTEMBER 11: Garrett Mitchell, also known as Cleetus McFarland, driver of the #30 Kenetik Ford waits on the grid prior to the ARCA Menards Series Bush's Beans 200 at Bristol Motor Speedway on September 11, 2025 in Bristol, Tennessee. (Photo by Jonathan Bachman/Getty Images)

UPDATE: Cleetus McFarland Will Race in the NASCAR O’Reilly Series This Year

What’s Happening?

YouTube star-turned-NASCAR driver Garrett Mitchell, best known by his online persona Cleetus McFarland, has signed a part-time deal to race with Richard Childress Racing in the NASCAR O’Reilly Auto Parts Series for the next two seasons.

UPDATE 3:00 PM EST: Per RCR Mitchell will make his debut at Rockingham Speedway on April 4.

  • Mitchell announced his signing with RCR in a Wednesday afternoon post on his Facebook. The 30-year-old says that RCR reached out, offering to make him “a better driver and give you an opportunity to grow in this sport.”
  • The Floridaian will drive the team’s part-time No. 33 on a part-time basis over the next two seasons. Mitchell claims in his post that the deal is three races a year, but hints it could be more, saying “3 races a year right now.”
  • Mitchell, who made his NASCAR debut last season with a four-race schedule in the ARCA Menards Series, has brought a legion of fans to NASCAR in his few starts. So far, Mitchell has made five career starts in the ARCA Menards Series and one in the NASCAR Craftsman Truck Series.
  • That start in the Truck Series, at Daytona earlier this season, was a spark of controversy, as, after crashing in his test for approval, Mitchell crashed himself early on in the race. While he has his supporters, including many in the garage area, this move up the NASCAR ladder will likely see some pushback from fans across the board.
  • As of press time, Mitchell has yet to announce his first race of this part-time schedule with RCR.

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