Everything You Need to Know About Ryan Ellis

DAYTONA BEACH, FLORIDA - FEBRUARY 18: Ryan Ellis, driver of the #43 Heartbeat Hot Sauce Chevrolet, drives during qualifying for the Beef. It's What's For Dinner. 300 at Daytona International Speedway on February 18, 2023 in Daytona Beach, Florida. (Photo by Mike Ehrmann/Getty Images)
Ryan Ellis is an old-school racer. A third-generation driver who does it the hard way, Ryan Ellis is quite an interesting case when it comes to driving. Who is the guy who will be driving the Heartbeat Hot Sauce car this weekend?

Ryan Ellis is an old-school racer. A third-generation driver who does it the hard way, Ryan Ellis is quite an interesting case when it comes to driving. Who is the guy who will be driving the Heartbeat Hot Sauce car this weekend?

Early Life/Racing Career

Ryan Ellis was born on November 29, 1989 in Ashburn, Virginia. According to his website, Both of his grandfathers and his father Jim were racers. Ellis began racing at the age of four in 1993.

He spent his adolescence building a name for himself racing in Virginia. He raced in quarter midgets until he was 11 where he moved to Legends cars and eventually late models. To the surprise, potentially, of some, Ellis actually worked primarily on road racing as time went on.

According to his website, Ellis participated in the Jetta TDI Program through Volkswagen. He impressed, winning two races, and he made the move up to professional Grand-Am Racing from there through the Continental Tire Series. Between the two series, he won two races. He would run in Grand-Am Sports Cars through 2013, but NASCAR came calling shortly thereafter.

Move to NASCAR

In 2012, Ellis ran a one-off entry for former NASCAR driver Jimmy Means in the Xfinity Series at Road America. Ellis would qualify 35th and finish 39th in a start-and-park ride. He would fail to qualify for his other two entries that season.

In 2013, Ellis would enter into six more Xfinity Series races late in the season. He would qualify for all six races, and he would finish his first career oval series race at Richmond finishing in 31st.

Since then he has raced part-time entries in all three national touring series for multiple different teams. He led his first career laps in NASCAR at Richmond in 2015 in the Xfinity Series under a caution flag at Richmond while driving for Rick Ware.

In 2016, Ellis moved away from pursuing a driving career as he worked in public relations for Go Fas Racing, who used to run Matt Dibenedetto in the Cup Series. From 2017 through 2020, Ellis merely made sporadic starts in the Xfinity Series. When Go Fas Racing shut down, Ellis worked his way back into the driver’s seat.

In 2022, Ellis began to find his footing running 11 races for Alpha Prime Racing. He had a best finish of 13th, which he got at both Las Vegas and Charlotte. In 2023, Ellis is set to run more races in a season than he ever has as he has run 14 of the 16 Xfinity Series races run so far this season, and he got another career best finish at Talladega finishing 11th.

Finding his Own Sponsors

One of the most unique things about Ellis and other drivers in his situation is how to find sponsors. Ellis has an entire page on his website dedicated to the partners that help him race.

Back in March, Ellis was at Raising Cane’s the weekend of the Las Vegas race. He gave a not so subtle plug asking the company to sponsor Ellis’ car.

Sure enough, Ellis was sponsored by Raising Cane’s at Talladega. Ryan Ellis truly is an old-school racer. A racer who has worked his way into racing in NASCAR via selling himself to sponsors. He is beginning to see the fruits of his labor as a NASCAR driver who is trying to make it, even if it is coming a bit later than others.

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HAMPTON, GEORGIA - FEBRUARY 21: Sheldon Creed, driver of the #00 Road Ranger Chevrolet, takes the checkered flag to win the NASCAR O'Reilly Auto Parts Series Bennett Transportation & Logistics 250 at Echo Park Speedway on February 21, 2026 in Hampton, Georgia.

O’Reilly: Sheldon Creed Breaks Through in Thriller at EchoPark Speedway

What’s Happening?

It was a busy Saturday at EchoPark Speedway (formerly Atlanta Motor Speedway). First, we had the NASCAR Craftsman Truck Series race. Then, the O’Reilly Auto Parts Series took center stage and they were two vastly different events. Ultimately, it was Sheldon Creed standing tall in victory lane when all was said and done. Here’s what you need to take away from tonight’s NASCAR O’Reilly Auto Parts Series race at EchoPark Speedway.

  • There were a lot of drivers who had tire problems which set off massive wrecks and incidents. First, Sam Mayer had a tire go down from the race lead. Sammy Smith got bitten. Austin Green. Corey Day. Taylor Gray. The list goes on and on. Some of them were able to stay in contention while others were plagued for the rest of the race.
  • Speaking for Corey Day, he just had a bad race. First, he sparked an incident which took out several drivers, including the Sieg brothers (who weren’t shy about voicing their displeasure about the rookie) and Harrison Burton. And though the broadcasters on the CW gave him the benefit of the doubt, the later incident was less forgivable. In this incident, while he was battling the JRM duo of Carson Kvapil and Justin Allgaier for the race lead, Day got into the No. 1 Arby’s Chevy, sending all three of them into the wall. This is certainly a performance that he’ll want to forget.
  • Chevrolets swept the stages. Winning the first one was none other than Jesse Love, continuing RCR’s dominance on drafting tracks. Rajah Caruth, who had a handful all race, was able to capture his first career stage win by winning Stage 2.
  • It wasn’t the dominating race for RCR that we all thought it would be. With ill-handling cars, their qualifying attempts were underwhelming, and they got off to a lukewarm start tonight. By the end of it, though, they were in the mix. Slicing and dicing, Austin Hill had the lead as they came around to take the white flag. However, in Turn 1, he got “Chastained.” Ross Chastain plowed into the back of the No. 21, knocking him down to the apron. Hill was able to save it and rally home to a 12th place finish.
  • The big story tonight is that Sheldon Creed, finally, after far too many runner-up finishes to count, broke through to capture his first NASCAR O’Reilly Auto Parts Series win. It will certainly be a day he and his team will never forget.

Notable Incidents

Lap 5: Corey Day

Corey Day had a very sloppy, bad race in general, and it started early. First, he caused a wreck that took out Harrison Burton and a couple of others. Then, he took out the JRM duo of Carson Kvapil and Justin Allgaier. You can recap that first incident by reading the article below.

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Lap 142: Sammy Smith

Kvapil and Allgaier weren’t the only JRM cars to have issues tonight. Firstly, Rajah Caruth was out of control throughout the race, fighting a mean-handling car. He was able to brilliantly save it several times, to his credit. But perhaps the biggest incident involving the four JRM Chevys came at Lap 142 when Sammy Smith had a tire go down and spun in front of the pack. This took out several drivers, including Taylor Gray, among others. Read about that here:

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Results

Results Pending.

Points Standings (2 of 35)

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O’Reilly: Sammy Smith’s Flat Takes Out Heavy Hitters Late at EchoPark

What’s Happening?

As Ross Chastain took the lead and the pack was closing in on 20 laps to go, things a little deeper in the pack started to get a little hairy. We had yet another huge crash late in the running here tonight, this one sparked by Sammy Smith’s flat rear tire. Here’s what happened:

  • As the laps were winding down in tonight’s O’Reilly Auto Parts Series race, Sammy Smith, along with his JRM teammates, were in the thick of contention for the win. Unfortunately for him, a poorly-timed flat rear tire ended his (and several others) chance to capitalize and get that first valuable win of the season. Unable to hold onto it, the No. 8 Pilot Chevy spun around in front of a massive horde of cars.
  • Helpless to go anywhere, several heavy hitters were caught up in this incident. They include the likes of William Sawalich, Gio Ruggiero, Patrick Staropoli, Taylor Gray, Brennan Poole, Nick Leitz, and Lavar Scott.
  • It’s an unfortunate beginning of the year for a handful of these drivers. Luckily for Brennan Poole, he’s coming off a strong showing at Daytona and was in the thick of it here tonight. That shows some promise for sure.

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O’Reilly: Mid-Race Report from EchoPark Speedway

What’s Happening?

It has been a tail of two races when it comes to today’s NASCAR O’Reilly Auto Parts Series at EchoPark Speedway (formerly the Atlanta Motor Speedway). We got off to a rough start with Corey Day triggering a massive wreck that took out the likes of Harrison Burton, and the Sieg brothers. Then, the field settled in and started to churn laps. Here’s what’s gone down so far.

  • Sam Mayer led a bulk of the opening laps. Leading the first 23 laps of the race, he was forced to pit on Lap 24 due to a flat left front tire. No caution was triggered. To make matters worse, he was caught speeding on pit road, putting him down several laps and effectively taking him out of contention.
  • Jesse Love continued RCR’s dominance in the first stage. With Mayer out of the picture, he assumed the race lead, leading 31 laps to win the opening stage.
  • Austin Hill finally made it up to the race lead by Stage 2. Unfortunately for him and RCR, their win streak in the stages ended with the conclusion of Stage 2. It was Rajah Caruth in the No. 88 HendrickCars.com Chevy that captured the green and white checkered flag.
  • In a horrific accident during pit stops, Taylor Gray smashed into one of his tire carriers. It was a scary situation. Fortunately, he got up like a champ and completed the stop. He was thankfully checked and released from the in-field care center.
  • Corey Day’s woes continued as the field set in for the final stage of the evening. Drawing further criticism, Day, while battling for the race lead, made contact with leader Carson Kvapil, sending them both into the outside wall. Also collected in the incident was Kvapil’s teammate, the 2024 series champion, Justin Allgaier.

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